Events Marketing Manager

Responsibilities:

The events marketing associate/manager will be involved in the following areas and should have a strong working knowledge and experience in each:

• Meet with internal stakeholders to understand the purpose and goals of events
• Create and manage event project plans and marketing setback schedules to ensure all audience acquisition and sponsor revenue goals are met
• Build and manage event marketing and registration website landing pages
• Participate in weekly event meetings with key stakeholders
• Email marketing: Help to manage the flow, content, and logistics of targeted email campaigns; implement best practices to ensure success; and standardize list-segmentation practices
• Events and webinars: Work closely with director of marketing and analyst community to identify industry-best events and to maximize company exposure at these events (via speaking engagements, press, on-site presence, etc.). Work with event organizers as needed to represent the company
• Salesforce: Liaise with internal Salesforce team to maintain contact database and best practice Salesforce strategies. Experience with Pardot a plus.
• Sales and marketing collateral: Help to develop and maintain events marketing collateral, calendars and template.
• Social media: Help to develop, implement, and measure standardized social media campaigns for events
• Help secure and manage new association partnerships to support event audience acquisition goals

 

Required skills and experience:

The ideal candidate will bring three to five years of experience marketing events. Candidates must be fluent in English (fluency in additional languages is always welcome) and possess excellent communication skills—both verbal and written—along with a working knowledge of the Microsoft Office suite. A bachelor's degree from an accredited college or university is required, as are a positive, can-do attitude and ability to work independently and collaborate with internal teams and colleagues. Any experience in market research and/or the financial services industry (banking, securities and investments, and insurance) is a big plus, as well as experience using Salesforce and Pardot.

Additional skills and experience:

• General B2B marketing and/or events marketing experience
• Strong written and verbal communication skills
• Attention to detail, with the ability to see how details fit into the overall picture
• Excellent time management skills and the ability to work on multiple projects under tight deadlines
• Ability to work both independently and in a team-oriented environment
• Manage day-to-day set up of events marketing email campaigns, including scheduling, testing, and deployment of campaigns
• Report on critical email campaign statistics
• HTML website and email design skills a plus
• Proficient with Google Analytics

Posted On: Tuesday, March 1, 2022