Scientific Games is looking for a Digital Strategist for an exciting role to join our growing and vibrant Growth Marketing Services team. As a crucial member of our B2C full-service digital marketing operations solution, you will lead a growing team developing customer-centric strategies for to help support the lottery’s overarching digital goals and objectives.

The ideal candidate will be highly motivated, proactive, with excellent technical, interpersonal and communication skills.

Key Responsibilities:

• Establish retention, customer development and re-activation KPI’s setting targets for constant improvement.
• Manage clients’ retention marketing budgets including promotions, bonusing, and player messaging channels.
• Manage and nurture relationships with key partners [such as marketing software vendors]
• Drive awareness and uptake of new and existing products to existing players
• Implement retention campaigns to increase lifetime values, player deposits and frequency of play
• Manage our third-party suppliers of customer optimization tools, ensuring a comprehensive database of well-organized player information from which to launch highly customized promotions across a full range of marketing channels including Email, SMS, Push Messaging, Social Media and Outbound
• Maintain and ensure high levels of data hygiene and integrity with fast-growing, high-volume lists
• Manage creation, execution and optimization of data-driven campaigns that deliver towards stated business goals
• Own the execution of automated customer promotions and ensure that all promotions are providing an optimal return on investment
• Provide regular reporting and analysis of all customer retention tasks

  Qualifications and Attributes:

• Minimum five years of digital strategic planning and 3 years of digital engagement experience
• Strong analytical mind
• Excellent written skills
• Knowledge of the online gambling industry is preferred, but not essential.

  Knowledge, Skills and Abilities:

• Consumer focused
• Proven results orientation: the ability to report on specific campaigns
• Teamwork/maintaining strong positive relationships (internal and external)
• Detail focused (planning, organizing and coordinating specific projects).
• Tech savvy and customer service oriented
• Enthusiasm and leadership. A strong work ethic necessary to succeed in a dynamic, fast-moving and results oriented environment
• Proficient in MS Office (Word, Excel and PowerPoint)

   

Posted On: Wednesday, June 23, 2021