Bachelor’s degree in marketing/communications or related field. MBA or JD a plus.
Minimum of three years of experience in professional services marketing and business development.
Demonstrated background of accomplishment in marketing and business development. Previous law firm experience is highly desirable.
High level of accountability on all work product and ability to effectively juggle multiple projects.
Experience supervising a direct report a plus.
Proficiency with Word, PowerPoint, and Excel required. InterAction, Adobe, and Publisher skills a plus.
Act as primary point of contact for practice group leadership and broader partnership.
Attend regular practice group meetings with the Firm’s Management Committee; coordinate preparation for meetings with Practice leadership, reporting on business development activities and progress against plans, analyzing monthly data output from Accounting on current workloads, new matters, lawyer activity.
Direct practice group response process for RFP/pitch opportunities, including development of customized, client specific pitch materials. Track opportunity origination and win/loss record.
Actively manage and participate in related practice group meetings.
Actively monitor relevant trade press and case filings to report on prospective client development leads to partners on a daily basis.
Provide strategic business development advice to leadership and partners focused on the generation of new business leads, expansion of existing clients, and identification and pursuit of cross-selling opportunities, including conception of new projects and initiatives.
Plan and support business development events, such as seminars, webinars, dinners, etc.
Plan and support targeted marketing campaigns, comprising of digital content and messaging to support specific business development objectives i.e. market penetration, industry expansion, cross-selling, etc.
Lead integration of lateral attorneys within assigned practice groups.
Counsel lawyers on personal business development goals, providing guidance and support for plan implementation.
Provide existing client, prospective client, industry or other client development-related research, in coordination with dedicated Research team.
Responsibility for select Relationship Manager program clients – drafting fiscal year plans, and reporting on progress throughout the year.
Manage practice submissions to Chambers, Legal 500, GAR and other rankings, surveys, and award nominations.
Work closely with Public Relations team to identify and leverage media opportunities.