Seeking a creative, motivated individual to fill the role of Marketing Director. The role of Marketing Director will be responsible for all promotional and customer facing marketing material across multiple platforms as well as coordinating with Product Development Team to spearhead new product launches.
Roles & Responsibilities
Responsible for all consumer facing content. This includes:
Websites
Collaborating with Graphics, Recipe Developer, Photography and Videography Teams to manage and maintain Amazon, and websites
Crafting Descriptions and Bullet Points
Collecting appropriate Graphics and Imagery
Reviewing and revising video content
Copywriting
Uploading all marketing content to appropriate digital platforms
Gift Boxes
Coordinating closely with the Creative and Graphics Teams to create compelling packaging and gift boxes for products
Social Media
Manage and maintain content across all social media platforms
Coordinate with Graphics Team to create engaging posts to engender brand loyalty and name recognition
Create exciting and relevant newsletters for subscribers that will keep them coming back for more content
Creators and Influencers
Work with outside creators to arrange exciting cross promotional opportunities for Chefman and Club Chefman
Project management
Carry forward new products from Product Development Team to ensure smooth and efficient product launch
Oversee Product Development protocol fulfillment with all relevant marketing material such as web pages, sell sheets, packaging, etc. for smooth handoff to Sales Teams
Analytics
Work with Direct Report to gather and analyze analytics on all marketing efforts to ensure maximum efficiency
SEO
Invest in basic learning and training with the goal of updating websites to attract increased organic traffic
General Marketing
Assisting with day to day marketing strategies
Develop concepts for trade shows
Assist with design of marketing materials for customer
Required Skills and Experience
Experience in Consumer Goods industry
Pleasant, personable and professional attitude and demeanor
Superb written and oral communication skills
Excellent eye for design as well as trendy relevant content
Highly motivated and passionate
Adopts approach of sense of urgency to all work
Proficiency in Microsoft Office including Word, Excel and Power Point
Highly organized and skilled in project management with the ability to manage multiple tasks
Detail oriented
Experience working with Google & App Analytics
Team player with the ability to lead and work in teams
Ability to work with minimal supervision and to participate and contribute positively on work teams
Demonstrated initiative and ability to complete projects, document work in a timely fashion