Aldebaran Recruiting - Nationwide Open Jobs

Paid Media Specialist - Agency

Aldebaran Recruiting - REMOTE, XX

We are looking for a Paid Media Specialist to lead clients’ paid social media and search campaigns. This role should have in-depth knowledge of planning and execution on prominent social platform ad buying interfaces, search and PPC campaigns. This person will bring campaigns to life with data-driven and performance-focused strategies. They will also work seamlessly with the strategy and digital marketing teams to understand media plans, investment across channels and expected deadlines for all projects.

Responsibilities:

  • Build, maintain and lead paid media campaigns (Facebook, LinkedIn, Twitter, Pinterest, search, programmatic etc.)

  • Oversee day-to-day operations of paid media campaigns including performance, pacing and audience reach

  • Optimize campaigns daily and conduct A/B testing for client objectives and campaigns

  • Track and manage spend efficiently and effectively across channels

  • Report on performance and communicate KPI results to internal and external teams to help with the development of strategy plans and tactical recommendations

  • Communicate regularly with platform reps to ensure efficient campaigns

  • Stay up to date on advertising changes across all major platforms

  • Ensure regulations are followed when launching and executing campaigns for our healthcare clients

  • Review current campaigns and audit for best practices (campaign set up, audience creation, creative pieces, budgets and testing)

  • Troubleshoot bugs and identifying discrepancies within campaigns and reports

  • Stay on top of industry and platform updates/trends and be able to identify areas of opportunity for agency


Experience:

  • Bachelor's Degree in Marketing, Communications, or a related field.

  • 2-4 years executing paid media campaigns, healthcare, agency or regulated industry experience preferred

  • Understanding of social media KPIs and web traffic metrics

  • Excellent knowledge of Facebook Ads, Twitter Ads, LinkedIn Ads, Pinterest Ads, Instagram, and other social media best practices

  • Utilize data analysis tools for reporting

  • Passionate about research and optimization

  • Strong communication, time management, and multitasking skills, handling our clients’ campaigns across all social media platforms

  • Detail oriented

  • Ability to work independently in a team environment

  • Professional verbal communication skills and willingness to ask questions and problem solve in real time

  • Strong analytical skills



Posted On: Wednesday, November 24, 2021



Position Contact
Jackie Kallas
Associate Vice President, Recruiting and Business Development
(619) 794-0240
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