The Consumer Insights & Analytics (CIA) team serves as internal consultants to key functions across the business, including the executive, marketing, and sales organizations. The CIA team consists of both consumer focused strategists and quantitative data analysts. The team is a fully integrated partner to all business functions, ensuring close partnerships that effectively inform, drive, and measure company performance.

As an Analytics Manager you will report to the Director of Strategy & Analytics and will be responsible for delivering analytic services in support of the organization’s marketing efforts to make our programs smarter and more impactful. You will maximize our return on marketing investment through ongoing program measurement, disciplined in-market testing, and results-based performance management.

WHAT WILL I BE DOING?

As a team member in this role, you will be responsible for:

• Identifying critical business problems, translating them into structured analyses, synthesizing data from multiple sources, and delivering insights that drive strategy, by partnering closely with stakeholders and CIA teammates

• Regular delivery of reporting and analysis on the performance of digital campaigns across a variety of digital channels

• Analysis of ecommerce sales data, both directly from brand sites and also on Amazon.com

• Designing experiments to test marketing hypotheses around optimal spend, strategy, and tactics

• Working with stakeholders and external partners to develop and implement a approach to marketing attribution

• Management and mentoring junior analytics team members

• Constantly looking for improvements in tools, data sources, and analytic techniques to improve various aspects of marketing analytical and business needs

• Thinking strategically about opportunities to drive connections across the CIA team, sharing best practices, and driving stakeholder value

WHAT ARE WE LOOKING FOR?

To be successful in this role you must meet the following minimum qualifications:

• Bachelor’s degree in Business, Finance, Statistics, Economics, or Marketing

• 4-6 years of professional experience in direct marketing, online marketing, advertising, or consulting.

• Experience with a digital analytics solution a must (e.g. SiteCatalyst, Webtrends, Google Analytics, DART, Atlas), Google Analytics expertise preferred

• Experience with ecommerce data analysis, Amazon ecommerce platform experience preferred

• Experience with business intelligence and data visualization solutions (e.g. Tableau, PowerBI, Looker)

• Strong quantitative and qualitative skills with proven data interpretation abilities

• It would be advantageous in this position for you to also demonstrate the following capabilities:

• Experience with one or more statistical analysis tools a plus (e.g. SAS, SPSS, Stata)

• Experience with one or more database platform a plus (e.g. Oracle, MS SQL Server, AWS Redshift)

Posted On: Wednesday, September 26, 2018
Compensation: DOE