Our Digital Marketing Account Managers (DMAMs) are skilled and curious online marketing gurus that develop, implement, track and optimize digital marketing campaigns for our clients. In essence, they serve as our clients’ own digital marketing departments (alongside our web design and development teams) — from increasing brand awareness, lead generation to customer generation and delight. Our DMAMs create new online strategies, write remarkable blog content and lead magnets, manage clients’ social media profiles and optimize their paid ads and web pages. They learn a lot by doing so, and continually optimize our client campaigns; guiding them towards resounding success in achieving their goals. Sound like you? Read on.
Responsibilities
Manage the day-to-day execution of 3-5 client accounts including SEO/SEM, social media, email, display advertising, content marketing and other disciplines of inbound marketing
Develop and implement monthly and weekly action plans for clients
Lead weekly status calls with clients
Be accountable for client results and progress toward client goals
Keep client digital marketing activities on time while constantly pushing the account forward with new, creative ideas
Create content for client blogs, social media and lead generation
Design, build and maintain clients’ social media presence
Create email marketing campaigns and lead nurturing workflows
Manage creation, testing and optimization of paid digital advertising
Identify trends and insights in each client campaign, and optimize campaigns based on results
Collaborate and coordinate with internal team members to improve aspects of client deliverables; including user experience, landing pages, and lead generation components
Measure and report performance of all digital marketing campaigns to clients monthly, and assess against goals (ROI and KPIs) quarterly
Maintain Inbound and HubSpot certifications
Assist Marketing Director in Inbound marketing campaigns
Requirements
Minimum education requirements: Bachelor degrees in marketing or a related field
2 or more years’ experience in digital marketing, preferably with a digital marketing agency
Demonstrated experience in SEO, content marketing, email marketing, social media, Google Adwords and Analytics
Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers (examples: Hubspot, Pardot, Marketo, Eloqua, etc.).
A deep understanding of the full marketing funnel
Superior written and verbal communication and presentation skills
Experience using HubSpot to run an inbound marketing campaign is highly desired
Up-to-date with the latest trends and best practices in online marketing and measurement
Roll-up-your-sleeves attitude with passion and positive energy; team player.
Excellent analytical skills, commitment to clients, and proven ability to manage expectations
Effective time-management, impeccable organization and the flexibility to adapt quickly to changes
Having your own blog and at least 800+ Twitter followers is a big plus
An unrelenting passion for marketing