This position assesses the potential and meets with local/regional/national businesses to engage in consultative digital advertising sales.

Account Executive must have proven sales history and be a marketing leader who will identify, grow, and maintain a territory of clients through face-to-face meetings, prospecting, events, branding, presentations, and penetrating organizations on the highest level. Account Executives are required to work with clients/advertising agencies and our internal team to develop integrated advertising and marketing programs to identify clients’ needs and objectives by hitting their KPI goals.

• Develop and maintain your sales territory by building brand equity, business development and advertising sales.

• Generate a strong understanding of our products and media solutions.

• Cultivate and develop high-level client relationships on client and agency sides and leverage a strong consultative approach for selling digital advertising solutions.

• Identify revenue opportunities with existing clients/advertising agencies to grow existing relationships.

• Provide ongoing client management to partners, including regular reviews of marketing plans performance, educational events and client entertainment.

• Provide regular updates to management on pipeline of business, percent to goal, territory updates and opportunities along with challenges.

• Perform client needs analysis to determine marketing pain points and develop strategies to address those needs.

• Exceed annual revenue goals

Essential Job Description

Prospect new business opportunities, both B2C and B2B, through regular outreach to new clients and advertising agencies with face-to-face meetings, presentations, events, entertainment, and other related efforts.

Achieve revenue goals set by the company for existing and developmental accounts. Sell advertising/digital and provide continuing service to advertising agencies and direct accounts. Assess the advertising revenue potential of assigned accounts. Convey advertiser’s marketing needs to sales management, research, production and/or promotion in order to design a presentation that shows how the company can fulfill those needs with our targeted marketing advisements. Maintain positive client and station personnel relationships.

Develop integrated media plans and support materials working collaboratively with internal team, including planning, marketing, research, account management and ad-ops teams.

Utilize available published information about each assigned or prospective advertiser and their industry in order to approach advertiser with an educated sensitivity. Present to advertiser’s key decision-makers in written and/or visual form. Manage client-chosen solutions. Provide excellent customer service to clients.

Minimum Qualifications and Job Requirements | All must be met to be considered.

Education: College degree preferred, or equivalent work experience. Proven track record of sales accomplishments and development of successful sales presentations.

Experience: 3+ years’ experience minimum. Digital sales experience a plus

Specific knowledge, skills, and abilities:

• Business development specialist with a proven track record of developing and growing a client base and agency relationships. This includes prospecting, lead generation and deep relationship development throughout an organization.

• Exceptional presentation and communication skills.

• Experience in advertising/media sales with the ability to develop, present and sell through high-level media strategy and marketing plans to C-Level clients/advertising agency teams.

• Time management, business acumen and a strong work ethic are a must.

• Track record of exceeding revenue goals and overachievement.

• Knowledge of strengths and weaknesses of competitive media preferred.

• Strong sales skills, ability to create effective sales promotions and adaptable and effective negotiating skills.

• Solid tech skills using Mobile Phone, Apps, Outlook, Calendars, Teams, Zoom, Basecamp, MS Excel, MS Word, MS PowerPoint and Salesforce.

• Excellent organizational, multi-tasking and problem-solving skills.

• Ability to thrive in a team-oriented, competitive, yet remote environment.

• Great customer service skills and professional demeanor.

• Self-starter who can work independently and adapt quickly to different selling situations.

• Valid US driver's license is required.

Posted On: Tuesday, July 9, 2024