The ideal candidate will be a client-focused executive who has experience, existing relationships with clients as well as in the agency/media buying community. The primary focus will be our three digital media properties with some additional opportunities to pitch our platform.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

In addition to the essential job functions described below, all associates will perform duties as requested by management.

• Create and implement brand strategies that resonate with current and potential clients.

• Ability to structure deals and develop strong client relationships as part of one the nation’s leading digital news and information site serving the professional African-American community.

• Collaborate with marketing team to ensure all marketing materials and pitches are aligned with client’s needs.

• Create comprehensive packages for ad agencies and direct advertisers to sell across Digital, OTT and CTV platforms.

• Participate in the Upfront and scatter negotiations with agencies/clients as needed.

• Direct and foster revenue relationships at the client/marketing levels as well as with advertising agencies servicing and negotiating through both the account and media teams.

• Tap into existing network of relationships to immediately leverage for opportunities.

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES:

• Bachelor’s degree in Marketing, Finance, BA or a related field, MBA preferred

• 8+ years of media sales related experience

• Previous sales experience with digital media properties

• Existing portfolio of fortune 1000 clients actively targeting the African-American consumer specifically in CPG, automotive, technology, telecommunications, and personal care industries

• Experience working as part of a successful sales or marketing organization and growing a business portfolio.

• A track record of successfully increasing sales revenues or driving positive results.

• An entrepreneurial spirit and resilient attitude toward exceeding goals.

Posted On: Monday, February 19, 2024