Bauer Consulting Group, Inc.

Director of Sales & Marketing

Bauer Consulting Group, Inc. - El Paso, TX

Position: Director of Sales and Marketing

Location: El Paso, Texas


  • Bachelor’s degree in Business, Marketing, Engineering OR at least 7 years of National Account Sales experience
  • Consumer Market experience selling to Retail clients (Wal-Mart, Sam’s Club, Costco, Target, etc…).
  • Experience building a world-class Sales & Marketing Team with defined goals and objectives. 
  • Knowledge of eCommerce and EDI platforms working with on-line retailers like Amazon.
  • Ability and desire to Travel Internationally (Asia, Europe, Africa, South America) and Domestically.
  • Financially astute and comfortable with leveraging complex data.


    1. Articulate: Good Communicator
    2. Critical Thinker: Logical Decision Maker
    3. Organized: Process Driven
    4. Strategic: Analytical Skills
    5. Flexible: Agile


    • Develop a World-Wide Distributor Network and manage Outside Sales professionals
    • Stay on top of Consumer and Product Trends. Manage Trade Shows and other Industry Events
    • Manages strong customer negotiations and strategic execution to achieve annual sales plan.
    • Works collaboratively and builds relationships through excellent interpersonal and communication abilities.
    • Create Business Processes, Workflows, Key Process Indicators, and Metrics for Sales and Marketing department.


    • Develop and Implement Digital Marketing and Social Media Strategy (FaceBook, Meta, Twitter, X, Instagram, TikTok, etc…).
    • Create Seasonal and In-Club programs (Graduation, Father’s Day, Summer, Back to School, Christmas, etc…)

    Category Sales

    • Establish annual Sales plans by Product Line, Distribution Network, and Sales Channels
    • Define new Geographic Markets and Sales Channels for New Product Development in North America and Europe.
    • Identify new Distributors and execute cancellations of non-performing Distributors

    Technology Systems

    • Implement a company-wide CRM and Sales systems using New Technologies and AI capabilities
    • Compile, Analyze, and Leverage Sales Data. Build a pipeline with strategic partnerships to increase market share. Automate and manager accurate Sales Forecast that feeds the Manufacturing Division

    Posted On: Friday, September 15, 2023
    Compensation: DOE

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