Digital Marketing Senior Associate - Asset Management

Buckingham Search - Chicago, IL

Buckingham Search is partnering with a multi-billion dollar financial services company to find a Senior Digital Marketing Associate to support their Asset Management division. 

Things to get excited about:

  • Competitive compensation packages
  • Annual reviews and annual bonuses
  • Ability to move to other teams or get promotions after one year in a position
  • Full dental, vision, life, disability insurance
  • 401k contributions on day 1. Match on day 90.
  • Pension Plan contribution
  • Alternate work options (work from home a couple days a week after 90 days)
  • 20 PTO days, and all banking holidays
  • Family programs: including adoption assistance, Maternity leave, paternity leave, Lactation program, child development center on site, School visitation time
  • Tuition Reimbursement
  • Onsite gym and gym discounts across the city
  • Legal assistance, counseling, and other professional services

Key Responsibilities:

  • Business side lead (a.k.a Product Owner) for Asset Management website
  • Implement experience improvements and content updates via content management system
  • Measure website user experience including engagement and interaction metrics, content feedback and user feedback to develop action plans to enhance experience, task accomplishment and net promoter score
  • Optimize lead capture and conversion metrics across the user journey via targeting tactics, personalization, website User Experience, AB testing and marketing attribution
  • Establish acquisition and conversion funnel and attribution tracking protocol for all digital acquisition programs.
  • Contribute to monthly and quarterly marketing performance metrics including development of insights and indicated actions.
  • Consult with Channel Marketing partners
  • Build and deploy campaign landing pages
  • Partner with Website teams to ideate and execute best practices in User Experience and conversion optimization.
  • As subject area expert, provides comprehensive, in-depth consulting and leadership to team and partners at a high technical level

Qualifications:

  • Bachelor’s degree in Marketing or Information Technology, or relevant experience
  • 5-7 years B2B marketing experience
  • Extensive, hands-on experience publishing web pages, landing pages and enhancements with digital Content Management Systems
  • Fluent in paid digital advertising tactics and conversion funnel measurement
  • Comprehensive understanding of web/visual design and user experience principles
  • Demonstrated and successful experience in overseeing ongoing website enhancements – developing business requirements, prioritization, partnering with IT resources, measuring results
  • Experience in launching numerous types personalized digital experiences to production.
  • Experience in helping to define, measure, and analyze ROI and KPIs – turning them into understandable, actionable insights
  • Exceptional understanding of all aspects of digital marketing channels
  • Ability to think strategically and execute tactically
  • Ability to effectively communicate appropriately and concisely
  • Ability to communicate effectively with IT and developers -- translating business requirements into actionable plans
  • Excellent analytical and problem-solving skills and the ability to adapt to new technologies

Preferred Qualifications:

  • Digital marketing experience in Financial Services Industry
  • Previous experience with Adobe Experience Manager
  • A web development background including experience with HTML, JavaScript, CSS and development frameworks
  • Previous experience using Marketo Marketing Automation Software
  • Experience with paid / organic digital acquisition marketing campaigns


Posted On: Friday, March 20, 2020



Apply to this job
or