Bulls Eye Recruiting is looking for a full- time Call Center Lead Generation Manager in Miami, FL. This individual would ideally come from an insurance company, someone that sells services or extended warranties. Our client is a global leader in Hispanic Health care. This individual will help work with health and life insurance sales at our Call Center in Miami and at other retail sales operations. This individual will work with the Call Center and retail store managers and ensures that their health insurance sales operation receives sufficient year round leads. Paid search and the digital teams will work closely with the Healthcare Call Center Lead Manger to ensure a smooth and efficient lead flow.
Day- to- Day Duties
-The candidate has managed lead vendors and the flow of real time leads and has also managed relationships with data vendors to acquire lists.
-Has the overall responsibility to manage the Lead Generation budget for all of our operation
-The lead manager manages the end-to-end relation with all the data and live transfer vendors. He/ She will manage the contracts with the Leads providers and finds new lead providers for the different product lines.
-He/she will be responsible to set-up and deliver performance reporting to vendors as well as to all parties involved in lead generation.
-The lead manager will develop campaign analysis, optimization processes, and will recommend strategic and tactical changes to maximize partner performance. Report and quantify results of all campaigns on a daily/weekly/monthly basis. He/she monitor and control the principal KPIs, CPL and CPA for each Lead vendor.
-He/ She will ensure leads have the appropriate quality and convert, if not will adjust or terminate relationship swiftly.
-Responsible to oversee vendors are compliant with all FCC and Insurance industry regulations.
-Participates in the Daily SCRUM meeting to inform which campaigns will be running each day for each Sales team. He/she will be working very close with the Call Center Sales Manager as well as HD’s IT Department to ensure proper integration of the campaigns.
-Will ensure sales operation uses leads efficiently and will report to the various sales managers if leads are not being used efficiently and judiciously.
-Must have a flexible work schedule. Willing to work if needed on evenings, weekends and holidays as job duties demand.
-Must be able to work in a fast paced environment.