Head of Marketing

CorTalent - Lafayette, LA

Opportunity Overview:

CorTalent has been retained by our client, a law firm located in Lafayette, LA to find their next Head of Marketing. In this role, you would continuously improve the competitive position of the firm by developing, coordinating, participating in, and providing oversight to the data driven marketing strategies of the firm. This includes community relations and events that align with the vision, mission, and core values of our client.


Being a part of this company means joining a community-oriented team dedicated to winning for their clients. As a dedicated and high-performing team, they pride themselves on their core values: All In, Work Hard, Play Hard, Honorable, Cutting Edge, Community, and Winner, Not Whiners. Their mission is to stand up for their clients, stand with their community, stand by their work, and stand beside each other.


Preferred Skills/Abilities:

  • Exceptional knowledge and thorough understanding of marketing strategies and practices
  • Ability to lead marketing team (internal and external)
  • Strong problem analysis and problem-solving skills
  • Ability to act with integrity, professionalism, and confidentiality
  • Experience with Salesforce and Salesforce Marketing Cloud
  • Experience with tools to interpret marketing data such as Google Analytics, Facebook Ads, etc.
  • Google certified in digital marketing and/or data analytics
  • Blueprint Certified
  • Experience negotiating, planning, and developing effective media buy strategies
  • Strong excel skills
  • Experience managing marketing budgets efficiently
  • Experience with paid digital advertising, such as Google LSA and Google Paid Ads
  • Well-versed in using SEO and social media strategies to attract clients
  • Teamwork and high collaboration
  • Extensive digital marketing experience


Position Responsibilities:

  • Accountable to impact new net sales efforts
  • Designing and implementing short-term and long-term marketing plans and campaigns
  • Identifying market and client needs to develop business profit
  • Offer data-driven solutions by planning and executing marketing budget with goals of increasing total leads and signed leads, minimizing cost per signed lead, and maximizing ROI
  • Use research to develop, implement, and measure strategies, including but not limited to, negotiating, planning, and developing effective media buy strategies with target audience and geographic location in mind
  • Develop, oversee, and execute a cohesive firm brand across all media and platforms
  • Accountable to drive positive perception
  • Monitor marketing efforts of local competitors and nationwide firms, maintaining knowledge of emerging products and services
  • Research non-legal marketing efforts that could translate over and be used by our firm
  • Analyze existing client data to identify and reach target audience
  • Maximize networking and professional opportunities to stay up to date on the latest marketing trends
  • Accountable to increase brand awareness
  • In-house – serve as primary contact for vendors, ensuring oversight and accountability
  • Manage web, social media, branding, community involvement, promotional materials, events, communication, and third-party vendor relationships
  • Oversee all advertising complies with the rules and requirements in the Louisiana State Bar Association Handbook on Lawyer Advertising and Solicitation in a timely fashion
  • Perform other related duties as assigned by Leadership

Posted On: Tuesday, October 4, 2022

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