Senior SEO Specialist

CorTalent - Minneapolis, MN

Do you find yourself constantly breaking things apart to understand how things work? Are you curious about how human psychology influences behavior?

If so, this opportunity will be the perfect playground for your curious mind!

The Sr. SEO Specialist will assist in the execution of our organic search engine initiatives and support the content marketing team with strategic recommendations, data analysis, and insights on performance.

A key focus of this role will be to increase traffic to clients’ website and drive new student inquiries through search engine optimization and user-experience insights. Additionally, this role will be focused on finding new ways to scale content marketing insights, research and reporting through automation.

Role Responsibilities:

  • Identify and implement strategies for increasing site traffic through organic search listings
  • Identify improvement opportunities within a website that could improve the user experience and increase the conversion rate
  • Analyzing website strategies and translating qualitative or anecdotal data into recommendations and tactics for revising the strategies
  • Assist experienced SEO Specialists in the creation and distribution of content marketing metrics, reporting, and analyses
  • Partner with marketing and other college colleagues to identify opportunities and strategies for creating, optimizing and socializing organic web content
  • Develop techniques and employ methods to streamline and/or automate aspects of interactive marketing insights, reporting, and analyses
  • Create linguistic research data for content strategy insights
  • Create customized reports and dashboards focused on search content and metrics
  • Researching and resolving HTML code and content, link architecture and navigation issues
  • Work with Inbound marketing team and existing business partners to manage SEO campaigns
  • Adhere to the appropriate information security policies based on the sensitivity of company data and report any security related issues 

Your Background:

  • Good understanding of search engine optimization strategies and tactics
  • An unquenchable thirst for learning new things and an insatiable hunger for self-improvement
  • 2-4 years of experience in B2C marketing, more is always welcomed!
  • Strong understanding Google Analytics, social media, and digital marketing
  • Solid analytical skills with the ability to solve problems and develop creative solutions
  • Strong organizational, problem solving and presentation skills
  • Mastery of Excel, including advanced data manipulation function
  • Digital native with a passion for the Internet, technology, and online marketing
  • An unquenchable thirst for learning new things and an insatiable hunger for self-improvement
  • A commitment to maintaining the highest degree of business and personal ethics


Posted On: Thursday, January 2, 2020

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