Director of Marketing

CorTalent - Elkton, FL, United States

Opportunity Overview:

CorTalent has been retained by a company to find a new Director of Marketing as they rapidly grow. This is a cutting-edge company ahead of their times that focuses on technology in a product-based industry. We are looking for someone who is passionate about growth and brand. A proven leader who is entrepreneurial, driven, and innovative will be best in this culture. Not only will this person oversee marketing, but they will also be a key leader developing the product management function of the organization. This is a company that hires and leads with their core values, so this person must display these qualities: Agile, Relentless, Curious, and Passionate.


Position Summary:

The Vice President (VP) of Marketing will serve in two unique roles. The first is to provide overall strategic and brand marketing leadership. The second is to work closely with the Visionary and leadership team to provide strategic planning and development across the entire organization with respect to operations and product-centricity. This is a product focused company that has grown exponentially in the last two years. There are plans to grow by 42% in 2021 and it is imperative that this business activate the right systems, tools, processes, and vendor partners as it relates to support this growth.


Brand Responsibilities:

  • Oversee staff in the development, implementation, and continuous improvement of a long-term client-focused brand marketing strategy for the company including brand management and e-business
  • Regularly communicate with CEO/Visionary to identify client and innovation priorities, so that the strategic and tactical marketing plan is aligned with appropriate resources to drive revenue goals
  • Utilize internal and external data sources to develop market research to evaluate trends, brand awareness, competition initiatives to inform the creation or alignment of the corporate strategy
  • Create, monitor and evaluate company specific Key Performance Indicators to drive sales initiatives and revenue growth
  • Monitor competitor activity and create focused initiatives to increase market share
  • Manage the department budget and use financial strategy to advise all marketing plans
  • Oversee the production of all marketing materials, including printed documents, media advertising, website content, and social media accounts
  • Closely align with Sales to ensure revenue and growth expectations are achieved; providing client, region, and product specific marketing initiatives supported by data driven analytics
  • Research and analyze economic trends, buying habits, and the demographic characteristics of consumers, and build competitive assessments of our key competitor capabilities


Product Management Responsibilities:

  • Brings new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and manufacturing
  • Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes
  • Assesses market competition by comparing the company's product to competitors' products
  • Provides source data for product line communications by defining product marketing communication objectives
  • Obtains product market share by working with sales director to develop product sales strategies
  • Assesses product market data by calling on customers with field salespeople and evaluating sales call results
  • Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses, answering questions and requests.
  • Introduces and markets new products by developing time-integrated plans with sales, advertising, and production


Qualifications and Competencies:

  • Marketing or Business degree
  • 10+ years working experience in Brand and Product Management/Marketing, with experience in B2B product-based company
  • Leadership experience hiring and managing team members, leading cross-functional initiatives and change
  • Track record of developing new markets, increasing market share, introducing emerging products to existing and new clients, and experience working in a market segmentation model
  • Defined success in integrating employee, public and customer group messages and marketing
  • Experience with a Board of Directors’ and or/ Executive Leadership team


Knowledge, Skills & Abilities:

  • Proven ability to initiate and develop a comprehensive work plan, monitor progress and complete the project within the timeline and budget.
  • A strong understanding of brand marketing and a vision for delivering content through new platforms.
  • An excellent communicator who proactively engages the team on expectations, goals and vision
  • Ability to work with multiple internal stakeholders and coordinate them as assets and resources for the project
  • Ability to understand the unique industry forces and competitors to develop a comprehensive marketing strategy
  • Consistently displays ability to work within a project team for the common goal of a successful launch while facilitating commitment and productivity, actively removing obstacles to success and motivating team members
  • Demonstrates excellent leadership, management, communication and organizational skills.


Critical Competencies

  • Intellectual capacity
    • Critically evaluates information
    • Makes connections and integrates diverse and complex ideas
    • Demonstrates sound and balanced judgement
  • Maturity
    • Accepts personal accountability
    • Is humble, self-critical and receptive to feedback
    • Demonstrates integrity
    • Adapts to changes and challenges
    • Remains productive and resilient in the face of setbacks
  • Learning orientation
    • Intellectually curious
    • Looks at things in new ways
    • Maintains an open and broad perspective
    • Takes initiative to learn new skills and develop others
  • Influence
    • Takes charge
    • Communications direction
    • Inspires commitment to goals and objectives in order to achieve results through others in line with the organization’s values
  • Interpersonal effectiveness
    • Develops relationships and trust
    • Models and promotes collaboration
    • Understands the needs, concerns, and perspectives of others
    • Manages conflict
  • Motivation and drive
    • Makes sacrifices to achieve results
    • Puts for the discretionary effort in vigorous pursuit of achievement and growth
    • Conveys a sense of urgency
    • Maintains high standards of performance of self and others

Posted On: Thursday, October 29, 2020

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