Trade Marketing Manager
CPG Talent Management
- Chicago, IL, United States
Trade Marketing Manager – U.S. (Retail + Foodservice)
Location: Hybrid, Remote, or Onsite in New Jersey
Travel: Monthly travel to NJ headquarters required if not local
Reports to: CEO, North American Division
About the Role
A globally recognized premium Italian food company with a newly established U.S. manufacturing presence is hiring a Trade Marketing Manager to lead and build its trade marketing strategy across retail and foodservice in the USA. This is a newly created role—ideal for someone who has grown up in CPG food and beverage, understands how to drive the 3 P’s (pricing, promotions, and placement), and wants to make a direct impact on brand growth in the U.S. market.
You’ll report directly to the North American CEO and collaborate closely with a commercial leader who previously spent 20+ years with a major global meat company. You’ll be the link between sales and strategy, working hands-on to shape go-to-market execution and define the company’s positioning in its category.
What You’ll Do
- Develop and own all trade marketing strategies for the U.S. market across retail and foodservice
- Build the playbook for pricing strategy, promotions, retail placement, and shopper activation
- Analyze syndicated data, market trends, and sales performance to define category strategy
- Collaborate with the sales team and national brokers to develop tools and tactics that drive execution
- Lead and support new product launches, trade events, and in-store activations
- Evaluate and report on KPI performance, promotional ROI, and competitive benchmarks
- Serve as the connective tissue between sales, marketing, operations, and HQ teams
- Partner with HQ and the U.S. commercial team to execute the U.S. growth plan effectively
What You Bring
- 7+ years of experience in trade marketing, category management, or shopper marketing within branded CPG food & beverage (premium meat products preferred)
- Strong knowledge of both retail and foodservice—with retail as a key growth focus
- Expertise in executing the 3 Ps (pricing, promotion, placement) across diverse channels
- Skilled in data sourcing, analysis, and insights to influence trade decisions
- Strong collaboration skills with the ability to work across national sales teams
- Proven success in building or rebuilding trade programs from the ground up
- Comfortable reporting to senior executives and influencing at the leadership level
- Willingness to travel to NJ monthly if not based locally
Why This Opportunity
- Report directly to the CEO in a high-visibility, strategic position
- Join a premium European brand with a newly built U.S. manufacturing site and aggressive growth plans
- Flexible working model: remote, hybrid, or onsite
- Be a foundational team member shaping category leadership in the U.S.
- Strong comp, bonus, benefits, and relocation package available
Posted On: Tuesday, June 3, 2025
Compensation: $120,000.00