Sr. Manager, Growth Marketing

Declare - New York, NY

We are seeking a Sr. Manager, Growth Marketing to join Declare, a team that is committed to gender equality and professional advancement. You will be responsible for overseeing and executing strategy on company marketing initiatives that contribute to our high growth goals, including demand generation across all channels, product and solutions marketing, customer acquisition, marketing operations, content, events, social media, AR/PR, and branding. You will play a key role as we scale.

Your next challenge:

  • Devise brand positioning and marketing strategies to generate awareness and reach new customers

  • Act as a keeper of the Declare brand and continuously articulate and execute creative programs, both internally and externally

  • Grow overall company revenues by using inbound marketing tactics such as search engine optimization, social media, landing page conversion testing, online advertising, and email marketing

  • Lead our product launch process, including company readiness, collateral updates, PR initiatives, and digital campaigns

  • Work closely with field sales, inside sales, marketing, and company leadership to quickly iterate and refine Declare’s messaging and content

  • Partner with the product team and operations team to translate product strategies into thoughtful narratives that resonate with customers

  • Conduct user research and relay user feedback and insights back to the leadership team, and translate these insights into hypotheses, devise actionable and measurable marketing initiatives

  • Develop and oversee the strategy for content generation across all our properties and campaigns, including white papers, blogs, and presentations

  • Deliver enablement materials such as demos and videos for customer facing teams

  • Identify, establish, and maintain relationships with influencers

  • Attend and speak at industry trade shows and meetups

You will be effective if you have:

  • 7+ years of experience in growth marketing or marketing experience

  • Experience establishing metrics, gleaning community insights and recommending strategies that achieve marketing goals

  • Robust analytical skills and a desire to use data in creative ways to drive and measure results

  • Excellent interpersonal skills for internal audiences and customer-facing messaging

  • Project management skills, attention to detail and a no-task-too-small mentality

About Declare

Declare (formerly “Parity Partners”) is a mission-driven, for-profit business focused on helping companies attract and retain diverse talent and women build a suite of leadership skills to take their careers to new levels. We build leaders. Declare Search, our executive recruiting arm, places diverse talent in top positions. At Declare Lead, we’ve built a community of over 800 women and a strong curriculum of monthly instruction that connects and catalyzes women around a common goal: gender equality and professional advancement.

Here at Declare, we celebrate the power of diverse and vibrant teams. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. As an organization committed to building a diverse team, we strongly encourage applications from underrepresented candidates.

Posted On: Friday, July 19, 2019

Tagged: Declare Team

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