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Manager - Retail Development
De Forest Search
- Burbank, CA
Act as a strategic brand champion at key retail accounts.
In collaboration with Licensing Director, craft retail strategy that outlines revenue objectives, partnership opportunities and multi-year growth plans.
In partnership with the retail development agency,
secure retail placement and programs that are aligned to retail strategy and will contribute to achieving BP goals.
Deliver revenue by partnering with category managers and licensee sales teams to drive sell-in and sell-through of key categories at retail.
Pitch retailers to influence sell-in by presenting brand updates and partnership opportunities inclusive of evergreen and content activations.
Manage complex, cross-category retail programs with multiple marketing activations.
Work closely with internal teams on program activations and to provide insight and consultation for retail needs to inform company business plans.
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