Manager - Retail Development

De Forest Search - Burbank, CA

  • Act as a strategic brand champion at key retail accounts.
  • In collaboration with Licensing Director, craft retail strategy that outlines revenue objectives, partnership opportunities and multi-year growth plans.
  • In partnership with the retail development agency, secure retail placement and programs that are aligned to retail strategy and will contribute to achieving BP goals.
  • Deliver revenue by partnering with category managers and licensee sales teams to drive sell-in and sell-through of key categories at retail.
  • Pitch retailers to influence sell-in by presenting brand updates and partnership opportunities inclusive of evergreen and content activations.
  • Manage complex, cross-category retail programs with multiple marketing activations.
  • Work closely with internal teams on program activations and to provide insight and consultation for retail needs to inform company business plans.

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