Brand Manager

De Forest Search - Van Nuys, CA

Brand Manager

Van Nuys, CA

Position Summary:

As a Brand Manager, you will lead and/or oversee day-to-day management of brand activities to help expand and grow the Munchkin brand. You will play a key role in developing marketing strategy and work cross-functionally to increase market share and achieve financial objectives. Specific responsibilities will include new product launches, promotional programs, channel development, competitive analysis, and vendor management.

You’ll Do:

• Lead segment-specific new product launches from conception through execution (pricing, positioning, packaging, etc.), specifically in white space categories with high growth opportunity

• Make strategic growth recommendations through analyzing related categories and proposing line expansion opportunities for future development

• Develop and recommend product positioning, packaging, and pricing strategy to produce the highest possible long-term market share. Monitor category performance across eCommerce and Brick and Mortar retailers, identifying ways to grow share, improve set performance, drive reviews or fill gaps

• Lead marketing projects to end consumers, potentially including ad development, media planning, digital marketing, loyalty initiatives, social media programs, etc.

• Manage external vendors and partners as appropriate (e.g., licensing, PR, research, etc.), including the potential for initiating relationships, contract review, setting strategic goals, development of plans and following-through with accountability for results

Bring It!

• 3-5 years of prior marketing experience (consumer packaged goods industry, with a focus on consumable products is a plus)

• BS/BA degree, MBA degree preferred

• Experience leading cross-functional teams

• Product launch experience

• Strong presentation skills for senior management and retailer presentations

• Strong organizational, analytical, and writing skills

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