Associate Director, SEO Strategy

De Forest Search - New York, NY

Associate Director, SEO Strategy

New York, NY


SEO Expertise

  • Expert in the field of SEO: Editorial & Technical strategy, site relaunches, new site designs, troubleshooting organic traffic anomalies, etc.
  • Eloquently articulate complex strategy and tactics in easy-to-understand terms
  • Communicate specific technical details to clients’ advanced engineering personnel
  • Must be capable of ad-hoc problem solving on the fly
  • Thoroughly understand Client business objectives and meeting action items to help direct internal SEO team members to execute future tasks accordingly
  • Conduct regular content audits of client websites to identify key areas of success based on client business objectives and user needs to inform content creation
  • Perform technical site audits, competitive/keyword research and content analysis on an on-going basis
  • Prepare and produce monthly reports on organic search performance for client KPIs
  • Assist with preparation of ad-hoc reports analyzing site issues or trends
  • Play an integral role in communicating with internal account stakeholders on a regular basis

 Client Management

  • Conduct phone call/screen shared presentations of SEO deliverables for Client team
  • Managing a range of clients in various industry verticals
  • Monitoring and communicating performance trending towards client KPI goals
  • Producing monthly, quarterly and yearly performance reviews for clients that recap recent work, identify new opportunities, and outline any resulting changes in strategic direction
  • Maintaining regular contact with clients and select vendors, and providing timely responses to requests
  • Anticipating client questions or concerns in regard to client objectives and needs


Required Background:

  • 4-Year College degree (Marketing, Writing or Business preferred)
  • 7+ years of Search Engine Optimization (SEO) experience is required
  • Creative thinker, assertive problem solver and a solid collaborator
  • Ability to prioritize and manage multiple projects simultaneously
  • Ability to thrive in a fast-paced environment
  • Avid reader of SEO and other digital marketing blogs
  • Strong Excel skills


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