DHG Search

Marketing Manager

DHG - Suwanee, GA

Careers with our Clients through DHG Search

Marketing Manager - Duluth GA area

The Marketing Manager will oversee a variety of marketing/advertising, social media and promotional events for this technology industry leader . He or she will be responsible for strengthening brand recognition and loyalty and developing strategies to successfully launch new products and services.

The Marketing Manager will report to the Chief Marketing Officer and provide oversight for a small corporate team, working closely with several external agencies on various marketing initiatives, ensuring that a cohesive plan is implemented strategically and maintained consistently. Plan, organize and execute 3-4 large events annually, as well as 15-20 smaller, regional events, traveling approximately 30 – 40%. In addition to end user branding and related advertising, this is a highly professional team who markets to a variety of audiences in the legislative/governmental, political, entertainment and entrepreneurial sectors.

Responsibilities

  • Collaborate cross-functionally to develop accurate forecasts and research, analyze and utilize trends to develop the brand and identify potential opportunities for growth, providing recommendations to integrate advertising/marketing, public relations/media and customer promotional strategies
  • Drive buy-in and integration throughout the organization, including with key stakeholders and regional leaders, ensuring collaborative alignment of all creative materials, campaign initiatives and overall brand marketing strategies
  • Manage agency vendors and provide SME and direction that drives ongoing creative design and development
  • Collaborate with various marketing professionals, internal and external, to develop digital media content and short and long-term campaigns that support on and offline marketing channels and overall objectives
  • Working with external agency teams, develop and deploy online marketing initiatives, maintaining a relationship with SEM and SEO agency partners to ensure ongoing optimization to maximize the generating of leads
  • Support the development of effective testing and controls measures to identify campaigns, tactics and content with the most successful conversion rates

Qualifications

  • Development of proven marketing initiatives and successful launches
  • Collaborative and team-oriented with solid data analysis and interpretation skills
  • Strategy development skills are required with the ability to implement
  • Must be adaptable and ready for changes as new project, opportunities, or leadership directs

Requirements

  • Bachelor’s or Master’s in Marketing, Business or related field
  • 5+ years of demonstrated marketing expertise
  • Design, develop and deliver marketing presentations to senior executives/Board


Posted On: Friday, February 18, 2022



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