VP of Sales and Marketing

Position Summary

Our client is seeking a proven and strategic Vice President of Sales & Marketing to lead enrollment and brand growth across our multi-campus operations. This executive leader will oversee a centralized marketing team based at headquarters and collaborate closely with campus-based sales teams, including Directors of Admissions and Student Recruiters. With deep experience in education and multi-site operations, the ideal candidate will unify marketing strategy and field-level admissions execution to support the companies continued growth as a leader in skilled trades education.

Key Responsibilities

Enrollment Growth & Multi-Campus Leadership

• Develop and execute a comprehensive enrollment strategy combining centralized marketing with campus-based admissions execution.
• Partner with campus Directors of Admissions to ensure conversion of prospective student leads into enrollments.
• Analyze enrollment data across all campuses to identify trends, opportunities, and areas for improvement.

Marketing Team Leadership (HQ-Based)

• Lead the HQ-based marketing team responsible for all brand, digital, and campaign strategies.
• Oversee lead generation across digital channels (SEO, PPC, email, social media), and ensure consistent branding across platforms.
• Optimize campaigns based on performance analytics and lead-to-enrollment data.

Campus Sales Collaboration

• Work closely with on-campus admissions teams to align recruitment messaging, improve lead handling, and ensure consistent student experience.
• Host regular strategy sessions with admissions directors to drive shared goals and maintain accountability.

Growth & Market Development

• Support market research and data analysis to identify high-demand opportunities and refine strategic positioning.

 

 

• Ensure marketing messaging supports the companies vision as a growing institution in skilled trades education.

Community Outreach & Brand Representation

• Build partnerships with high schools, community organizations, and employers to strengthen recruitment pipelines and community visibility.
• Represent the company at career fairs, industry expos, and local/national events to drive awareness and engagement.

Budget & Performance Oversight

• Manage the marketing and sales budget with a focus on ROI and cost-effective campaign execution.
• Report regularly to executive leadership on performance metrics, budget utilization, and strategic insights

Required Qualifications

• Education: Bachelor’s degree in Business, Marketing, Education, or related field required; MBA or Master’s preferred.
• Experience:
• 8–12+ years of experience in marketing and sales leadership within an educational or vocational training environment.
• Proven success managing multi-campus operations and leading teams across both centralized and decentralized structures.
• Strong experience in digital marketing, lead generation, and enrollment strategy.
• Skills:
• Strategic thinker with strong execution ability and a collaborative leadership style.
• Deep understanding of CRM systems, marketing analytics, and admissions operations.
• Excellent communicator with a track record of cross-functional leadership.
• Ability to travel as needed to support campus operations and partnerships.

 

Posted On: Friday, August 29, 2025
Compensation: $150,000.00