Senior Demand Generation Manager

HK Recruiting - San Carlos, CA

The Sr. Digital Campaign Strategist/Sr. Demand Generation Marketing Manager will be responsible for design, implementation and measurement of growth marketing initiatives, designing and executing marketing & sales programs and operations to drive engagement, conversion, and revenue. This person will be focused on driving the revenue lifecycle across marketing and sales organizations with a focus on supporting our marketing efforts for Organ Health, Women's Health, and Oncology. The Digital Campaign Strategist will be focused on developing end-to-end integrated digital campaigns that tie into all stages of the buyers journey.

 
PRIMARY DUTIES:
  • Work with business marketing & sales managers to design, execute and track integrated multi-channel marketing campaigns and direct sales campaigns
  • Develop and manage revenue operations to deliver a quality lead to revenue management machine
  • Deliver analytics to track, measure and optimize effectiveness and demand conversion
  • Optimize demand generation campaign delivery from segmentation through to sales acceptance processes using data, analytics and automation capabilities eg. ABM, multi-touch marketing campaigns, retargeting
  • Collaborate with functional leads in the sales ops on optimizing the marketing pipeline
  • Manage E2E marketing funnel into sales pipeline from digital campaigns
  • Develop and implement data quality and enrichment programs utilizing external data sources
  • Deliver best practices and training to enable marketing and sales peers to create integrated demand
 
 
EDUCATION AND EXPERIENCE:
  • Bachelor’s degree in business, marketing, related field, or equivalent in experience
  • 5+ years of work experience administering marketing and sales data/platforms
  • B2B demand generation campaign management experience
  • Technical experience configuring administering with marketing platforms and Salesforce
  • Ability to work in a fast-paced environment working with multiple teams including sales ops and field marketing
  • Highly preferred, experience in BioTech, Oncology, Organ Health, Women's Health Marketing

KNOWLEDGE, SKILLS, AND ABILITIES
  • Experience with Salesforce integration, SFDC dashboard, SFDC campaign tracking
  • Experience with Paid, Earned, Owned Media (e.g. SEM, Display, Programmatic)
  • Excellent problem solving and creative solution building skills
  • Experience managing projects of varying complexity; time management and project management are critical skills
  • Strong communication, interpersonal, team building, and support skills
  • Demonstrate resourcefulness, motivation, initiative, and leadership
  • Operational process improvement/management skills in marketing/sales domain
  • Strong data synthesis, analysis and presentation skills




Posted On: Saturday, September 4, 2021



Apply to this job