Luxury Eyewear Sales Representative – Dita & Dita Lancier

Dita is a globally recognized leader in luxury eyewear, celebrated for our exceptional craftsmanship, quality design, and heritage. As we continue to experience steady growth and expand our brand portfolio, we are searching for dedicated professionals to join our sales team. We provide a supportive environment that champions your success and helps you build lasting partnerships in the eye care and fashion industries.

We have an exciting opportunity for you to manage sales of independent eyewear and sun accounts across the state of Florida.

Working with your new team, you will represent both our established Dita brand and our new performance-focused brand, Dita Lancier. This position offers a unique, rarely available chance to take over a very strong customer base and a well-established business network. Your primary objective will be to maximize sales in appropriate accounts while enhancing brand integrity throughout the territory.

Key Responsibilities

• Drive sales to current and new brand-appropriate retail partners within the optical channel across Florida.

• Identify and target new accounts that align with our luxury brand standards and offer incremental sales opportunities.

• Service and consistently expand business within your existing account base.

• Travel extensively throughout the territory to visit accounts, attend local events, and visit the corporate office.

• Our team is here to support you utilize their marketing for impact in your territory.

Required Qualifications

• Minimum of two years of experience selling fashion eyewear to optical accounts within a significant part of the Florida territory.

• Proven experience selling high-end luxury eyewear or products with high-performance sunglass lenses is highly preferred.

• Strong knowledge of the eyewear industry with well-established relationships in the territory preferred.

Compensation and Benefits

We offer a highly competitive compensation package. The estimated compensation range for this position is $120,000 to $180,000.

There are opportunities for rapid career advancement for talented and highly motivated individuals.

ABOUT DITA:

DITA is the fastest growing independent eyewear company and one of the largest independent eyewear companies in the world. Founded in 1996, the brand has a cult-like following and is a must-have accessory for many celebrities, professional athletes, and fashion bloggers. The company has experienced explosive growth in recent years and is now sold by over 5,000 retail partners worldwide, which includes some of the world’s most exclusive optical shops, fashion boutiques and department stores. We also currently have ten flagship stores in some of the most desirable shopping destinations, and we currently have stores in over 70 countries. DITA is a global company with Headquarters in Aliso Viejo, CA, Dublin, Ireland and Japan with satellite offices in Korea, Australia, Canada and the Middle East. DITA has also grown its portfolio to include Christian Roth, and our most recent lines DITA Lancier and DITA Epiluxury.

 

WHY WORK FOR DITA?

DITA is an innovative and fast-paced company with a unique, close-knit culture. We value and promote teamwork and cross-functional collaboration. Creativity is highly encouraged, and team members are given freedom to experiment within their roles. DITA offers competitive compensation and benefits. There are opportunities for rapid career advancement for talented and highly motivated individuals.

 

Join us with a proven track record in luxury sales and a passion for premium eyewear, we want to speak with you. Submit your confidential resume to Charisse@imatters.net and take the next step in your career and help us build the future of the Dita brand. Learn more about this and future opportunities www.imatters.net

 

Posted On: Saturday, March 21, 2026
Compensation: 120,000 - 180,000