Head of Marketing
ImpactSearch Partners
- Atlanta, GA
Essential Duties and Responsibilities:
- Develop and implement the company’s comprehensive marketing strategy and plans to achieve the company's desired market position and business goals
- Continuously drive and enhance the company’s position as a recognized innovator and thought leader through industry analysts, press, publications, events, and social media
- Build the company’s brand awareness and demand/lead generation engine to deliver significant pipeline and profitable revenue growth
- Own the company’s corporate and product marketing collateral, content, and tools that enable the success of our direct sales and partner distribution channels
- Develop and manage user awareness, adoption, and engagement campaigns that support the usage of our services within our client digital experiences.
- Lead the design and implementation of the marketing communication strategy – including corporate and product positioning and messaging, campaign development, industry and customer events, sales tools, and digital marketing road map and communication plan
- Develop, support, and amplify strategic positioning of the company and our executives and managers as thought leaders via integrated PR, industry analysts, event, and social media strategy
- Work closely with the sales department to align sales and marketing strategies that drive demand and lead generation programs through webinars, conferences, tradeshows, and account-based-marketing strategies
- Collaborate with product teams to develop customer segmentation analysis and corresponding customer journey and value maps that support best-in-class sales tools, collateral, and playbooks that enable our field sales team and partner distribution channels to successfully sell our services.
- Source, curate, and develop compelling digital content for communication to audiences in multiple formats: presentations, video, web, social media, email, etc.
- Maintain brand standards and ensure compliance across all marketing and communications channels
- Direct and support market research collection, analysis, and interpretation of market data, competitive intelligence, and trends tracking to develop short and long-term marketing strategies
- Own KPIs and success metrics that align with overall company growth objectives
- Recruit, manage, coach, grow, and retain a high-performing marketing team of professionals
- Build strong long-term relationships with employees, internal stakeholders, clients, and partners; communicating and collaborating to drive results across Marketing, Sales, Product, Engineering, Operations, and Customer Success
Qualification Requirements:
- 8-10 years of experience and proven track record of success as head of multi-disciplined marketing team
- Demonstrated experience in the development of marketing strategies and principles, including customer segmentation, product positioning, and communication in B2B and B2C markets
- Master at crafting an inspirational narrative, messaging and positioning with financial technology products and services in a B2B2C ecosystem
- Demonstrable skills and a strong track record with cross-functional teamwork, strong leadership skills, and excellent communication and executive presentation skills
- Solid experience with cloud software markets, SaaS business models, GTM efforts, product marketing development with a proven track record of successfully taking new products to market
- Deep experience leveraging automated sales, marketing, and demand generation tools that facilitate highly productive lead generation teams (e.g. Salesloft, ZoomInfo, Pardot, Salesforce)
- Demonstrated ability to tie business activities to success metrics that drive revenue, productivity, and other company goals
- Strong people management skills with experience building and managing high performing multi-disciplined marketing teams
- Experience working in the B2B2C SaaS market with a strong preference for experience working in fintech or banking markets
- Passionate self-starter with an entrepreneurial mindset, sense of ownership and pride in your performance and its impact on company’s success
- Ability to thrive in a fast-paced growth staged team-focused culture and adapt to a changing environment
- Outstanding interpersonal, communication, interpersonal, and leadership skills with the ability to manage/ influence others (both within and outside your own direct workgroup)
- Data-driven strategic mindset with excellent critical thinking and creative problem-solving skills
- Strong time management, planning, organization, and facilitation skills
- Ability to summarize complex issues simply and effectively
- Ability to think big and execute tactically
- Team player excited about wearing multiple hats whenever needed
Education and Knowledge:
- Bachelor's degree with a focus in Marketing or a related business or technology field, or equivalent combination of education and professional experience, required
- MBA or Master’s degree in Marketing preferred