Product Marketing Manager

ImpactSearch Partners - Alpharetta, GA

Job Description

The Product Marketing Manager is responsible for the overall positioning and messaging of the products within a specified business unit. This person is also responsible for the marketing of product launches and creation of product collateral. Inherent in fulfilling these responsibilities is a substantial amount of customer, market, product, and competitive analysis.

 

PRINCIPAL DUTIES AND RESPONSIBILITIES

Product Positioning:

  • Become an expert on our clients technology and services solutions, including the unique value proposition in the market, based on a thorough understanding of the market problems and competition
  • Build product and industry positioning and messaging and develop product collateral
  • Develop the competitive comparison guide for use in positioning against like offerings from other organizations

 

Buyer & Customer Expertise:

  • Map out the potential buying process for our products, including developing buyer personas for the key roles in the buying and renewal processes
  • Build relevant content for buyer roles to consume in a variety of formats throughout the buying process, including presentations, white papers, brochures, social media, web pages, and more
  • Drive customer retention strategies, including conducting win/loss analysis and identifying product references for industry and customer referrals

 

Speaking to the Market:

  • Collaborate with our Sales Enablement and Corporate Marketing functions on well-defined campaign and sales enablement plans
  • Assist in the creation of thought-leadership and sales enablement content (e.g., blogs, playbooks, battlecards, sales scripts, presentations, training modules and demos)
  • Manage launch planning and orchestrate execution of the commercial release of a product, including campaign strategy and/or alignment to existing solution campaign structure

 

Education

Bachelor’s degree required

 

Work Experience

Knowledge

  • Working knowledge of Sirius Decisions’ Product Marketing framework or Pragmatic Marketing framework is strongly preferred.

Skills and Abilities

  • Leadership: Must possess solid leadership qualities with proven business results. Must be able to work with limited supervision and be accountable for actions and decisions. Must be skilled at working in a matrixed business environment.
  • Communication: Must be a strong facilitator with excellent written and oral communication skills. Must be able to interface appropriately and present product positioning and value at all levels (i.e. peers, management, customers).
  • Project Management: Must possess outstanding organization and project management skills, along with the ability to interact with a wide range of cross-functional teammates, buyers and customers.

 





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