Director of Paid Media

ImpactSearch Partners - Atlanta, GA

Responsibilities:

  • Leading & developing innovative paid social marketing programs for clients and internal marketing campaigns
  • Serving as paid media subject matter expert with oversight of 7-8 figure ad budgets
  • Ensuring campaign pacing, budgeting, A/B testing, creative strategy, bid management, landing page optimization, etc. for client and internal campaigns meet industry standards
  • Finding patterns in data that drive campaign iterations and improvements
  • Thinking critically to provide creative solutions to unforeseen problems without ever losing stride
  • Translating strategic recommendations concerning digital experiences into actionable items
  • Tracking, reporting, and analyzing campaign data and marketing initiatives to deliver actionable insights that prevent client-churn
  • Generating weekly reports concerning current performance and insightful solutions to potential problems

Travel:

  • This position is expected to require minimal travel

Requirements:  

  • Have significant experience in agency management
  • Be a knowledgeable expert in bid management and ad serving platforms
  • Have significant Google Analytics and Google Tag Manager experience
  • Be comfortable and experienced running numerous client and internal company campaigns
  • Be a master of the major social media platforms
  • Maintain a data-driven approach to marketing (with strong Excel/Google Sheets skills)
  • Strong attention to detail
  • Have a natural desire to take on new initiatives and stay on top of marketing trends
  • Have a fast-paced work ethic that allows you to meet tight deadlines under pressure
  • Take a team-centric approach to work and life
  • Possess strong written and verbal communications skills
  • Love to multitask and thrive in a fast-paced environment

 




Compensation: $120,000.00



Apply to this job