Title: Industry Product Marketing Contractor – Industries
Location: San Francisco, California
Duration: 3+ Months
Industry Marketing team is looking for a talented and passionate Product Marketer to execute go-to-market strategy for the Communications and Media industry. You will be covering for 2 different product marketers going on paternity leave.In this role, you will have the opportunity to be at the tip of the spear in transforming how Communications and Media organizations engage with their customers taking them from unknown prospects to loyal fans.
Our team is fast growing, and we are looking for someone that embraces new opportunities, is motivated by career growth and who challenges themselves to deliver consistent excellence.
This role is contract-to-hire.
The Communications and Media product marketing contractor will be responsible for:
Driving our solution messaging, content creation, and industry event management.
Helping our sales leaders and marketing leaders plan for the year, and execute on the plan.
Drive our webinar program content.
Support our marquee events such as Mobile World Congress.
Refreshing and updating our GTM kits and pitch decks.
Building out a customer reference program.
Helping write and develop top of funnel content (blogs, etc).
Own the messaging and narrative for Communications industry.
An appreciation for friendly banter, team happy hours and hilarious GIFs is also a Plus.
Work with the industry's best marketing team to help deliver content aligned to communications and Media solutions.
Create compelling internal and external, customer-facing presentations.
Work closely with the industry experts and corporate marketing teams to drive demand generation, curate customer stories, and drive enablement.
Support visionary event marketing experiences at Salesforce and industry events.
Drive the creation of thought leadership content and webinars to evangelize our message.
Develop effective sales training materials, making it easy for sales to understand
our product offerings and key positioning.
4-to-7 years experience in marketing.
Communications or Media experience a plus, though not required.
Hands-on ability to create a range of marketing assets (including sharp succinct
Exceptionally detail oriented with the ability to thrive in fast moving, ambiguous
Ability to use data and analytics to drive decision making as well as a strong track
Record of setting and delivering against measurable marketing metrics.
Exceptional team player with proven ability to lead through influence.
MBA a plus (but we also love brilliant people who didn't go to business school).