Job title: Associate Marketing Manager
Duration: 5 Months W2 contract
Location: San Francisco, CA
Gap.com - Associate Marketing Manager: Digital Brand Management
This role is responsible for the development of customer facing product messaging across online marketing channels. This role will partner with the brand management team to develop a deep understanding of brand messages and the commercial plan and bring stories to life digitally. Decisions and planning are grounded in a deep understanding of the customer. This role will report to the Sr. Manager of Digital Brand Management.
Key Organizational Relationships
Brand Marketing, Online Marketing, Online Buying, Online Creative, Web Production, Digital Marketing
Build a strategic messaging and content plan rooted in key customer segments, taking into account brand needs, business needs and personalization efforts (pre-season and in-season)
Write briefs for all site and email messages, ensuring the message hierarchy, customer need and product information are clearly defined
Partner with brand management and online buying to gain a deep understanding of the global assortment, brand initiatives and online business needs
Work closely with consumer insights to develop an understanding of our global/ regional customers- what they want/ need from our brand.
Partner with creative and styling to bring stories to life through compelling concepts and outfitting/ photography.
Respond to business- adjust or create new content in-season
Understand performance KPI’s and adjusting plans accordingly
3+ years of relevant experience (retail, ecommerce, brand management)
Positive attitude and ability to manage change, thrive in a fast-paced environment, deal with ambiguity, and prioritize multiple projects
Customer focused lens for bringing to life brand and product stories
Experience working with creative teams.
Ability to build and manage effective cross functional relationships
Outstanding organizational skills
Ability to effectively organize and share information.
Proficiency in Microsoft Office (excel, power point)
Exceptional communication skills (one-on-one, small and large groups, with peers and management)