Audience Manager

Infotech Sourcing - Burlington, MA

Job Title: Audience Manager ( Digital Content Strategy)

Duration:10 months W2 ( possible conversion)

Location: Burlington, MA

Description:

The ideal candidate for the Audience Manager position will be a results-focused person who is plugged into the world of consumer engagement and has experience and understanding of the value of using CRM to drive this. Focusing on the right consumer at the right moment with the right message. You have proven data strategy & data driven marketing expertise and would call yourself an audience & segmentation guru! Integral to who you are is passion for customer journeys and the social & digital world and its implications for future business. You are excited by executing personalized & targeted content engagement strategies & tracking the impact of different personalization & dynamic content techniques to drive business value & growth.

Responsibilities:

  • Support our work toward a unified, real-time, cross-channel, cross-platform.

  • Advocate audience & visitor-centric insights throughout the Digital team to support strategies designed to engage our visitors

  • Experience working with CRM, DMP, ABM & other audience management tools.

  • Serve as the owner of Audiences, Segments & Visitors to Salesforce.com for the Digital Content Strategy team, working across multiple tools including GA360, DMP, Demandbase & others to analyze, understand, activate, engage & personalize our audiences.

  • Provide education, insights and support to team members and external teams

  • Inform decisions on project priorities and resourcing of requests based on opportunity & impact

  • Have working knowledge of data integrations such as APIs, batch files, tracking pixels

  • Closely collaborate with other teams such as Digital Strategy & Research, Digital UX, MarTech, Campaigns & Digital GTM (paid & ABM) teams.

  • Experienced in working with online and offline data to create targeting attributes for segment creation

  • Support the development and execution of testing measurement plans in close partnership with the owners of the quantitative and qualitative testing programs

  • Generate documentation and communication process for transparency into our audiences

  • Participate in evaluation of future marketing solutions

Skills:

  • Bachelor’s Degree and a minimum of 3 years’ experience in digital marketing, including digital audience and segmentation experience

  • Strong understanding of data management, testing, and modeling

  • Strong understanding of data analytics in service of segmentation and personalization in digital media

  • Proficient with Google Analytics, GA360 preferred

  • Familiarity with Adobe Marketing Cloud tools such as: Analytics, Workspace, Ad Hoc Analysis, Report Builder

  • Proficient with digital analytics implementation, tag management systems and/or data integrations.

  • Experience with analytics methodologies in testing & UX tools such as Optimizely & ClickTale

  • Experience with Demandbase analytics & Account Based Marketing strategies a plus!

  • Ability to think analytically, identify and solve problems through data analysis

  • Strong verbal and written communication skills, with the ability to present complex ideas and influence executive leadership

  • Proficient in Microsoft Excel & PowerPoint

  • Experience with Google suite (Slides, Sheets, etc)

  • Team player, able to work with global cross-functional teams

  • Excellent time management and prioritization skills

  • Ability to manage multiple ongoing projects with excellent organization & attention to detail

  • Experience working in an agile environment (e.g. user stories, iterative development, etc.)

  • Highly motivated, detail oriented, and a self-starter




Posted On: Thursday, March 7, 2019



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