Job Title: Consulting Paid Media Specialist
Location: San Francisco, California
Duration: 5 month W2 contract
Leading CRM cloud based company
AppExchange is the #1 enterprise cloud marketplace that delivers innovative solutions for our customers. We connect our customers to our partner ecosystem to find, try, buy ready-to-install solutions and to evaluate consulting services for every department, any industry. We deliver access to our technology and access to our customers for our partners through our go to market strategies based on 20+ years of cloud experience.
The Consulting Paid Media Specialist will help create and manage online advertising campaigns to help drive awareness of consulting partners on AppExchange. This role will require you to work cross-functionally with product, marketing and creative teams and with program managers and other stakeholders to plan, launch, manage, and measure integrated ad campaigns. You’ll be responsible for leveraging different online advertising platforms to reach Salesforce customers and prospects interested in finding the right consulting partners on AppExchange to solve their business challenges.
The ideal candidate will be a self-starter who loves managing campaigns and has a proven track record in delivering on core advertising KPIs.
Plan, launch, manage, and measure digital advertising campaigns on paid social, display and SEM channels across formats including display and native ads.
Oversee campaign budgeting, pacing, and optimizations to achieve marketing performance goals.
Partner with product marketing to develop quarterly integrated advertising plans that grow awareness of consulting partners on AppExchange.
Collaborate with the creative team to author creative briefs, build ad creative, and provide feedback on what works, what can be improved
Surface campaign insights to analyze past performance and identify new opportunities to improve existing campaigns.
Produce weekly and quarterly reports to demonstrate campaign progress and success.
Required Skills and Experience:
1-3 years of experience in B2B advertising
Knowledge and hands-on experience advertising on the following channels: display, paid social (Facebook, LinkedIn, Twitter), paid search, and content syndication
Highly motivated team player with a passion for the business
Strategic and analytical thinker, while also having strong creative skills
Robust written and verbal communications, high credibility presence
Data-driven marketing mind and familiarity with marketing analytics platforms
Advanced Excel skills required
Bachelor’s degree or equivalent required
Experience using Salesforce is a plus