Job Title: Digital SMB Marketing
Location: San Francisco, CA
Duration:10 months W2 ( possible conversion)
Support the Digital SMB strategy and supports partners/stakeholders in Marketing, Sales, and Product
Support SMB forms optimization use-cases for paid and organic channels and the needed cross-functional communication
Help in all brief creation needed for any Digital SMB initiatives
Act as the SMB visitor evangelist by supporting the continual optimization of the visitor (prospect and customer) journey
Maintain the proper balance between lead generation, branding, and user experience.
Leverage experience with content marketing, lead generation, case studies, nurture campaigns, paid acquisition, co-marketing, and funnel optimization.
Develop a deep understanding of existing and prospective users and what drives them to convert into leads, in order to maximize the conversion of quality leads at scale.
Increase on-page conversion rates (CRO) to improve the efficiency of generated SMB pipeline across the site
*Cross Functional Collaboration*
Lead communication and strategic alignment across multiple marketing disciplines.
Act as an internal SMB digital marketing liaison.
Lead and assist in project definition, strategy creation, and accountability of key marketing projects.
Participate in the marketing project assessment and prioritization process
Help streamline the comms, meetings, and process across the SMB stakeholders/partners
5-8 years of overall digital / marketing / SMB/ user experience with increasing responsibility, scope, outcomes, business impact.
Experience in SMB persona, SMB user journey, and overall small business needs
Experience in other online marketing disciplines, such as UX, user testing, marketing operations
Exposure to web analytics tools such as Site Catalyst, Google Analytics or other analytics tools is a plus
Strong communication skills, with the ability to present complex ideas to peers, stakeholders, and executive leadership in order to gain buy-in and drive change, adoption, engagement.
Experience in writing briefs and ability to articulate ideas via exec-ready decks
Experience with digital testing theory, strategy, user research and tools is a plus
Team player, with the ability to work collaboratively with global cross-functional multi-disciplinary teams
Well-developed time management and prioritization skills