Digital SMB Marketing

Infotech Sourcing - San Francisco, CA

Job Title: Digital SMB Marketing

Location: San Francisco, CA

Duration:10 months W2 ( possible conversion)

Responsibilities:

  • Support the Digital SMB strategy and supports partners/stakeholders in Marketing, Sales, and Product

  • Support SMB forms optimization use-cases for paid and organic channels and the needed cross-functional communication

  • Help in all brief creation needed for any Digital SMB initiatives

  • Act as the SMB visitor evangelist by supporting the continual optimization of the visitor (prospect and customer) journey

  • Maintain the proper balance between lead generation, branding, and user experience.

  • Leverage experience with content marketing, lead generation, case studies, nurture campaigns, paid acquisition, co-marketing, and funnel optimization.

  • Develop a deep understanding of existing and prospective users and what drives them to convert into leads, in order to maximize the conversion of quality leads at scale.

  • Increase on-page conversion rates (CRO) to improve the efficiency of generated SMB pipeline across the site

*Cross Functional Collaboration*

  • Lead communication and strategic alignment across multiple marketing disciplines.

  • Act as an internal SMB digital marketing liaison.

  • Lead and assist in project definition, strategy creation, and accountability of key marketing projects.

  • Participate in the marketing project assessment and prioritization process

  • Help streamline the comms, meetings, and process across the SMB stakeholders/partners

Skills:

  • 5-8 years of overall digital / marketing / SMB/ user experience with increasing responsibility, scope, outcomes, business impact.

  • Experience in SMB persona, SMB user journey, and overall small business needs

  • Experience in other online marketing disciplines, such as UX, user testing, marketing operations

  • Exposure to web analytics tools such as Site Catalyst, Google Analytics or other analytics tools is a plus

  • Strong communication skills, with the ability to present complex ideas to peers, stakeholders, and executive leadership in order to gain buy-in and drive change, adoption, engagement.

  • Experience in writing briefs and ability to articulate ideas via exec-ready decks

  • Experience with digital testing theory, strategy, user research and tools is a plus

  • Team player, with the ability to work collaboratively with global cross-functional multi-disciplinary teams

  • Well-developed time management and prioritization skills



Posted On: Thursday, March 7, 2019



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