Sr Digital Analyst

Infotech Sourcing - San Francisco, CA

Title: Sr. Digital Analyst

 

Location: San Francisco

Duration: initially 2+ Months

 

As Sr. Digital Analyst, you will help build and shape a world-class analytics function within Salesforce.

In this role, you will dive deep into our digital / web data to uncover actionable insights and make recommendations that will influence the company’s strategic decisions. You will work collaboratively across the digital, create, marketing, and other business groups to lead the charge on developing and enhancing data-driven approaches to customer engagement through rigorous experimentation.

 

Job description Reporting and Analysis

 

? Monitor performance KPIs for online marketing activities and changes in trends, share insights and make recommendations to the marketing team

? Integrate disparate data sources to form a cohesive picture around the performance of marketing programs

? Collaborate with key stakeholders on how to best leverage analytics to construct dashboards and reporting mechanisms in order to inform better business decisions and optimization recommendations

? Effectively utilize both quantitative and qualitative techniques on ROI-modeling, consumer profiling/predictive modeling, segmentation and offer conversion optimization Implementation

? Help Manage and support all aspects of our web analytics implementation, including tracking parameter, tagging documentation, tool configuration, and user administration

? Understand business users’ needs, and translate them to technical requirements for web analytics implementation ? Collaborate with our engineering teams to ensure quality, accessibility, and consistency of collected data across web and other platforms

 

Requirement ?

Bachelor's degree in Marketing, Mathematics, Statistics, or technical discipline (Computer Science, Engineering, or similar degree)

? 4-6 years of web analytics experience, agency and/or client side preferably experience with enterprise consumer-facing web site (supporting Testing & Optimization, marketing, etc.)

? Deep experience in web analytics tools, including Adobe Analytics Suite and/or Google Analytics 360 Suite preferred, experience working with granular web clickstream data is a plus

? Proficient in A/B testing tools (Adobe Target, Optimizely, or Google Optimize) ? A team-player, positive attitude and flexible

? Excellent verbal and written communication skills; ability to communicate with all levels of management

? Ability to ask the right questions to understand the business problem and identify the measurement or business objective

? Strong knowledge of current best practices and standards to provide direction to web site developers/producers on tagging and tracking parameter methods

? Familiarity with JavaScript, especially as it relates to tag management, 3rd party marketing tags and troubleshooting analytics implementations.

? Proficient with programming languages (SQL) and stats packages (e.g. python, R) helpful

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Posted On: Thursday, November 22, 2018



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