Events Demand Generation Marketing Manager

Infotech Sourcing - San Francisco, California

Job Title: Events Demand Generation Marketing Manager

Duration: 6 Months (W2 Possible Conversion)

Location: San Francisco, CA

Responsibilities:


  • Create and scale demand generation, attendee communications, and digital strategy plans for events of different sizes and audiences for existing and new accounts.

  • Partner with sales and marketing leadership to develop and drive results-oriented audience acquisition campaigns to hit registration and pipeline goals.

  • Provide proposals outlining future audience communications program needs, including audience strategy, numbers forecast, digital strategy optimization.

  • Partner with marketing operations to create campaigns, reports, and dashboards to optimize audience reporting for every event.

  • Manage all technical aspects of key marketing systems (Salesforce & Salesforce Marketing Cloud) to generate segmented messaging via email, SMS, social, and mobile push notifications.

  • Own analysis of marketing campaign performance, web, and digital assets, as well as a reporting framework for weekly, monthly and quarterly results and goal attainment.

  • Identify and execute tests and opportunities for optimization across all owned functions.

  • Partner with campaigns to create a seamless transition for the follow up campaign to increase sales pipeline and lead generation.

  • Communicate with the senior leadership team regarding program execution, results, and impact.

  • Ability to work cross functionally with 10+ teams to deliver results on target and on time.

  • Drive deployment of events websites focused on registration and audience pre-event prep.

Qualifications and Skills


  • Bachelor's Degree, Marketing or Business.

  • 5+ years of marketing experience, with an emphasis on audience acquisition and demand generation.

  • Strong project management and organizational skills, including the ability to meet deadlines and use collaboration tools.

  • Must be data driven and results oriented with a strong base knowledge of audience acquisition for Cloud / SaaS companies.

  • Familiarity with Excel data models for event audience related projections.

  • Very high attention to detail.

  • Familiarity working with the Salesforce Sales Cloud and Salesforce Marketing Cloud is a must.

  • Cross functional team player with the ability to prioritize multiple projects.

  • Must quickly grasp company messaging and branding.

  • Very strong written, interpersonal, and communication skills.

  • Able to work on complex tasks independently while collaborating with others.

  • Experience managing events communication in a B2B cloud technology setting.

  • Flexible attitude and experience working in a fast-paced environment.

  • Able to effectively prioritize work and balance stakeholders.

  • Experience deploying marketing websites and advanced knowledge of web analytics metrics that impact business goals.

  • *Curious, self-starter, learner with a growth mindset



Posted On: Wednesday, February 12, 2020



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