About Our Client

Our client is transforming identity resolution and consumer data enrichment to help marketers optimize email deliverability, retargeting, and audience segmentation while remaining compliant with evolving digital privacy regulations.

Our AI-powered identity graph enables B2C marketers to de-anonymize website traffic, enrich customer data with 250+ attributes, and enhance return on ad spend (ROAS) across paid and owned channels. Trusted by 200+ top brands, our platform delivers unmatched probabilistic match accuracy, identifying 90%+ of visitors without relying on third-party cookies.

About the Role

The Head of Product will be responsible for codifying and operationalizing the product strategy based on insights from the CTO, COO, CEO, customers, and internal stakeholders.

This role will involve collecting and analyzing customer feedback, ensuring our product continuously improves in audience enrichment, email deliverability, and performance tracking. The ideal candidate will also oversee deliverability performance—working with customers to maximize inbox placement, reduce spam rates, and optimize marketing engagement through our client’s platform.

Additionally, this role will play a critical part in enhancing their Identity Graph, making it the most accurate, scalable, and privacy-compliant identity resolution system available.

Key Responsibilities

1. Product Strategy & Stakeholder Alignment

• Codify and document product strategy based on input from CTO, COO, CEO, and internal teams.
• Structure and maintain an actionable, data-driven product roadmap that balances business objectives, customer needs, and technical feasibility.
• Ensure product initiatives align with our client’s mission to drive better audience segmentation, identity resolution, and marketing performance.

2. Making the Identity Graph Best-in-Class

• Enhance the accuracy, depth, and usability of their Identity Graph to provide the best probabilistic and deterministic identity resolution available.
• Work with data science and engineering teams to refine graph algorithms, identity clustering methods, and AI-powered enrichment models.
• Identify new data sources, third-party partnerships, and integrations to continuously improve the graph’s ability to resolve identities with precision.
• Ensure that the identity graph remains privacy-compliant, scalable, and adaptable to evolving regulations (GDPR, CCPA).

3. Customer Feedback & Product Improvements

• Regularly survey customers and gather qualitative/quantitative feedback to understand feature requests, pain points, and opportunities for product improvements.
• Act as a liaison between customers and the product/engineering teams, ensuring feedback is translated into scalable solutions.
• Monitor customer retention, feature adoption, and engagement metrics to guide product development.

4. Deliverability & Performance Optimization

• Oversee client deliverability and marketing performance, ensuring that customers achieve high inbox placement rates and optimal audience targeting.
• Work closely with email marketing, CRM, and adtech teams to develop deliverability best practices, reducing bounce rates, spam complaints, and opt-outs.
• Ensure Revenue Roll’s platform continuously enhances email warm-up strategies, domain reputation management, and AI-powered segmentation.

5. Roadmap Execution & Cross-Functional Collaboration

• Align engineering, marketing, and customer success teams around a unified product vision and execution plan.
• Ensure timely delivery of new features, integrations, and platform enhancements, optimizing workflow between development, QA, and release teams.
• Work closely with sales and partnerships to expand integrations with ad networks, ESPs (Email Service Providers), and CRM platforms.

6. Privacy Compliance & Data Integrity

• Ensure all product updates align with GDPR, CCPA, and other privacy regulations, making Revenue Roll a trusted solution for identity resolution and audience enrichment.
• Work with legal and compliance teams to stay ahead of emerging data privacy laws that could impact the platform’s capabilities.

Qualifications

Must-Have Skills & Experience

• 7 or more years of experience in product management, with at least 3 years in a leadership role.
• Bachelor’s degree
• Strong ability to codify and structure product strategy based on input from leadership, customers, and internal teams.

• Experience in identity resolution, audience segmentation, email deliverability, or marketing technology platforms.
• Deep understanding of customer feedback loops, product adoption metrics, and data-driven decision-making.
• Ability to work cross-functionally with engineering, sales, marketing, and customer success to drive product execution.

Nice-to-Have Technical Knowledge

(Helpful but not required—ability to collaborate with technical teams is more important.)

• Knowledge of email deliverability tools, sender reputation management, and ESP integrations (Klaviyo, Mailgun, SendGrid, etc.).
• Familiarity with AI-driven audience segmentation, graph databases (Neo4j), and real-time data processing (Kafka, BigQuery/GCP).
• Experience integrating with ad networks, CRM platforms, and third-party data brokers.

Why Join Our Client?

• Lead the future of identity resolution and privacy-first marketing.
• Work in a fast-growing, high-impact company with a best-in-class leadership team.
• Help shape a product used by 200+ top B2C brands, driving millions in incremental revenue.
• Competitive compensation, benefits, and equity opportunities.

Posted On: Friday, March 28, 2025
Compensation: $250,000.00