Cybersecurity focused Strategic CMO

LaBine and Associates - San Francisco, CA

Our client is a recognized leader in cybersecurity and is hiring a Chief Marketing Officer to drive and execute the marketing strategy. We’re looking for a mission-driven individual to join this dynamic team and shoot for the stars!!

The right candidate for this role will be data-driven as well as being a creative thinker. The Chief Marketing Officer will plan and implement all marketing and product development programs, both short and long-range, targeted toward existing and new markets. 

JOB RESPONSIBILITIES

  • Develops and recommends product positioning, and pricing strategy to produce the highest possible long-term market share

  • Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets

  • Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions

  • Develops marketing campaigns, evaluates marketing plans, and develops strategies to respond to changing market and competitive conditions

  • Applies broad knowledge of the company’s product capabilities and competitive environment to identify new growth areas, new technology, and emerging product/service opportunities

  • Monitors competitor products, sales, and marketing activities

  • Oversees the analysis and evaluation of key market statistics and customer requirements to define product strategies and identify product opportunities to expand market share

  • Establishes and maintains relationships with industry influencers and key strategic partners

  • Guides preparation of marketing activity reports and presents to executive management

  • Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events

  • Directs staffing, training, and performance evaluations to develop and control marketing programs

  • Works closely with the Sales organization and other departments within the organization to achieve results

REQUIRED QUALIFICATIONS:

  • Minimum of 7 to 10 years of marketing management experience in Internet Security or IT Technology based organization.

  • Bachelor’s Degree in Sales, Marketing or Business is nice to have

 

This is a new position - not a replacement - and will be remote within North America



Posted On: Monday, January 4, 2021



Position Contact
Laura LaBine
Chief Talent Officer
(650) 393-3161
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