Our client is a recognized leader in cybersecurity and is hiring a Chief Marketing Officer to drive and execute the marketing strategy. We’re looking for a mission-driven individual to join this dynamic team and shoot for the stars!!
The right candidate for this role will be data-driven as well as being a creative thinker. The Chief Marketing Officer will plan and implement all marketing and product development programs, both short and long-range, targeted toward existing and new markets.
Develops and recommends product positioning, and pricing strategy to produce the highest possible long-term market share
Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets
Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions
Develops marketing campaigns, evaluates marketing plans, and develops strategies to respond to changing market and competitive conditions
Applies broad knowledge of the company’s product capabilities and competitive environment to identify new growth areas, new technology, and emerging product/service opportunities
Monitors competitor products, sales, and marketing activities
Oversees the analysis and evaluation of key market statistics and customer requirements to define product strategies and identify product opportunities to expand market share
Establishes and maintains relationships with industry influencers and key strategic partners
Guides preparation of marketing activity reports and presents to executive management
Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events
Directs staffing, training, and performance evaluations to develop and control marketing programs
Works closely with the Sales organization and other departments within the organization to achieve results
Minimum of 7 to 10 years of marketing management experience in Internet Security or IT Technology based organization.
Bachelor’s Degree in Sales, Marketing or Business is nice to have
This is a new position - not a replacement - and will be remote within North America