Director of Marketing (San Francisco)

LaBine & Associates - San Francisco, CA

Our client is in a competitive space and a growing market and has assembled a set of solutions through organic growth and strategic acquisitions that solve a wide variety of equity compensation management needs.


The challenge for this Marketing Director is to bring together these sets of solutions into sales ready content that the sales teams love to use, create demand generation programs that drive to our lead targets, and ultimately accelerate their business into the clear leadership position for equity compensation solutions.


Their customers are the who’s who of private companies and we need to tell their story boldly, consistently in order to drive growth. This role demands active engagement with our customers at company and industry events, customer advisory boards, and support for case studies and testimonials. The story is still to be written and you will have a major role to play in our success.


This role reports to the CMO with a constant connection to the global private market leadership and sales teams and is based out of the private market hotbed of the San Francisco Bay Area.

Travel to our regional offices outside of the US is essential.



Key requirements

  • Lead and manage a team of innovative and experienced marketers determined to deliver marketing programs that drive revenue growth

  • Competitive energy; someone who likes to win by working with sales, product, leadership, client success teams and customers to create compelling marketing programs

  • Experienced in modern marketing principles including inbound, outbound, account based marketing, and the role social media plays in engagement

  • Strong ability to use both sides of the brain; the art and science of marketing. This means you must be curious and creative and willing to execute, test, adapt while using hard data to make decisions on where to spend your next minute and your next dollar

  • This is a global function so you need to be able to work that way; that means travel to the offices, to our customers, and to our head office. More importantly it means setting a global strategy in conjunction with the Private Markets leadership while executing locally with our regional teams and customers



  • Experience in all aspects of marketing including demand generation, content marketing, product marketing, brand management, storytelling, and marketing operations

  • You know modern marketing isn’t about ‘leads’ but about driving revenue. You are someone who wants to ‘own’ the sales quota

  • A track record of optimizing an integrated Sales and Marketing funnel including concurrent tailored programs in different markets and geographies

  • Experience supporting the Challenger Sales model to help guide customers to the solution that meets their needs

  • Sales teams love working with you because you deliver what they need (not just what they ask you for) in terms of tools, content, and programs and act as a partner

  • You deliver a sufficient volume of high quality leads that convert faster. You provide strategic guidance on how our solutions need to evolve and you listen, respond, and measure the success of marketing

  • You know how to work with sales to achieve revenue targets. This means ensuring you understand how revenue is driven through programs, how to ensure sales-ready leads are delivered to sales, and how to track and understand key metrics

  • You are keenly aware of how revenue marketing engines drive high volume sales and marketing. This translates to in depth knowledge of marketing automation systems (Hubspot and/or Pardot recommended) as well as familiarity with

  • You are a leader of teams and a manager of people, and you’re not afraid to dig in and get work done


Required Qualifications

  • 10+ years marketing experience preferably in a high growth B2B technology company

  • Team management experience using an OKR (objective and key results) methodology

  • University Degree in Business recommended

  • Strong understanding of the entire lead to revenue process and workflow using a Sirius Decisions Demand Waterfall (or similar) methodology

  • Proven ability to work with sales teams to drive sustainable revenue growth

  • Knowledge of the equity compensation market or general concepts preferred

  • Passion and knowledge of private market organizations and their unique challenges of raising financing, rewarding and incentivizing employees, and exit strategies

  • self-starter with the experience of pushing through and getting stuff done while working with unknowns and ambiguity


Posted On: Friday, January 31, 2020

Tagged: Marketing

Position Contact
Laura LaBine
Chief Talent Officer
(650) 393-3161
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