Our client is in a competitive space and a growing market and has assembled a set of solutions through organic growth and strategic acquisitions that solve a wide variety of equity compensation management needs.
The challenge for this Marketing Director is to bring together these sets of solutions into sales ready content that the sales teams love to use, create demand generation programs that drive to our lead targets, and ultimately accelerate their business into the clear leadership position for equity compensation solutions.
Their customers are the who’s who of private companies and we need to tell their story boldly, consistently in order to drive growth. This role demands active engagement with our customers at company and industry events, customer advisory boards, and support for case studies and testimonials. The story is still to be written and you will have a major role to play in our success.
This role reports to the CMO with a constant connection to the global private market leadership and sales teams and is based out of the private market hotbed of the San Francisco Bay Area.
Travel to our regional offices outside of the US is essential.
Lead and manage a team of innovative and experienced marketers determined to deliver marketing programs that drive revenue growth
Competitive energy; someone who likes to win by working with sales, product, leadership, client success teams and customers to create compelling marketing programs
Experienced in modern marketing principles including inbound, outbound, account based marketing, and the role social media plays in engagement
Strong ability to use both sides of the brain; the art and science of marketing. This means you must be curious and creative and willing to execute, test, adapt while using hard data to make decisions on where to spend your next minute and your next dollar
This is a global function so you need to be able to work that way; that means travel to the offices, to our customers, and to our head office. More importantly it means setting a global strategy in conjunction with the Private Markets leadership while executing locally with our regional teams and customers
Experience in all aspects of marketing including demand generation, content marketing, product marketing, brand management, storytelling, and marketing operations
You know modern marketing isn’t about ‘leads’ but about driving revenue. You are someone who wants to ‘own’ the sales quota
A track record of optimizing an integrated Sales and Marketing funnel including concurrent tailored programs in different markets and geographies
Experience supporting the Challenger Sales model to help guide customers to the solution that meets their needs
Sales teams love working with you because you deliver what they need (not just what they ask you for) in terms of tools, content, and programs and act as a partner
You deliver a sufficient volume of high quality leads that convert faster. You provide strategic guidance on how our solutions need to evolve and you listen, respond, and measure the success of marketing
You know how to work with sales to achieve revenue targets. This means ensuring you understand how revenue is driven through programs, how to ensure sales-ready leads are delivered to sales, and how to track and understand key metrics
You are keenly aware of how revenue marketing engines drive high volume sales and marketing. This translates to in depth knowledge of marketing automation systems (Hubspot and/or Pardot recommended) as well as familiarity with salesforce.com
You are a leader of teams and a manager of people, and you’re not afraid to dig in and get work done
10+ years marketing experience preferably in a high growth B2B technology company
Team management experience using an OKR (objective and key results) methodology
University Degree in Business recommended
Strong understanding of the entire lead to revenue process and workflow using a Sirius Decisions Demand Waterfall (or similar) methodology
Proven ability to work with sales teams to drive sustainable revenue growth
Knowledge of the equity compensation market or general concepts preferred
Passion and knowledge of private market organizations and their unique challenges of raising financing, rewarding and incentivizing employees, and exit strategies
self-starter with the experience of pushing through and getting stuff done while working with unknowns and ambiguity