Product Marketer (Reston, VA)

LaBine & Associates - Reston, VA

As a Product Marketer, you will work on a full range of marketing activities including messaging, content creation, positioning, pricing and promotion activities. You will work closely with sales, marketing, and channel to develop customer-centric stories to drive awareness and demand.


  • Deliver creative and compelling messaging that clearly articulates and reinforces our client's product positioning, unique value proposition, and differentiators

  • Plan and execute product launches in partnership with marketing and product management

  • Produce compelling and actionable content that communicates our capabilities. Content can include data sheets, case studies, product videos, webinars, white papers, presentations, and more.

  • Develop market and competitive intelligence, drive ongoing differentiation, and be the go-to expert for key industries and competitors

  • Define buyer personas and determine market messages

  • Create competitive battle cards for our sales team

  • Evangelize our client's story by participating in conferences, trade shows, and webinars

  • Train and enable sales and partners that ensure teams are on-message and able to differentiate against competition


  • At least 3 years of experience in B2B product marketing, preferably in enterprise software or information governance

  • Very strong written and verbal communication skills

  • Excellent ability to synthesize information and distill key takeaways

  • Demonstrated ability to generate and successfully implement marketing/strategic plans

  • Experience managing projects and timelines

  • The ability to gather and analyze data and apply data insights to design and refine marketing and communication strategy

  • Comfortable in a fast-paced startup working culture; comfortable operating with ambiguity

  • An excellent teacher

  • Local to the Washington DC area with the ability to travel up to 10% as needed

Posted On: Thursday, April 16, 2020

Position Contact
Laura LaBine
Chief Talent Officer
(650) 393-3161
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