THE ‘I LOVE YOU MARY JANE’ ROLE (OTE: $170,000 – $190,000)

Match and Fable Inc. - Mississauga, ON, Canada

On September 14, 1993 … the soundtrack for the movie, Judgment Night, was released.

One particular song on the album, titled ‘I Love You Mary Jane’ was a collaboration between post-punk rock band, Sonic Youth and west coast rappers – Cypress Hill.

For those who don’t know … ‘Mary Jane’ is but one, of a long list of slang terms for cannabis.

It’s believed the Mexican Spanish term ‘marijuana’ was introduced to the USA by immigrants from Mexico.

Separated in two … the term references two traditional Spanish names … ‘Maria’ and ‘Juana’.

By extension, the English version becomes … ‘Mary Jane’!

What does this have to do with Match and Fable’s latest role?
Well … nothing really.

That said, our client is looking for a National Account Executive to focus on the Cannabis sector.

The perfect candidate will have existing relationships and experience selling into the Cannabis industry.



Reporting to the Vice-President, Sales and based from Head Office in Mississauga … you will help articulate and execute a strategy focused on targeting and dominating the Cannabis sector – across Canada.

Candidates must be able to offer the following;

1) Ability to articulate and action a repeatable (and effective) ‘solution sales’ process

2) Understand & embrace the concept of measurable business value (ROI, soft cost savings, dollarizing value)

3) Recognize the difference between ‘selling-to’ a prospect versus ‘motivating’ them to buy


Secure new accounts at national account level with a primary focus on the Cannabis industry

Drive strategic acquisition initiatives via a structured sales process, piloted by “Solution Based Selling”

Become the Subject Matter Expert as it relates to this vertical market – across Canada

Ensure vertical market expertise is established, using appropriate research tools & best practices

Develop genuine relationships to assist in the sales and account management processes


7+ years of REAL solution sales experience

At least 3 years of uber-successful, national account level, strategic sales hunting experience

Past experience selling into the Cannabis sector

Driven + Entrepreneurial + No Ego … with a “let’s build this business” attitude

Comfortable leading and responding to an RFP process

Experience with BPO (Business Process Outsourcing) is extremely desirable

Ability to travel … across Canada, as necessary


BASE SALARY: $120,000 – $140,000
ON-TARGET VARIABLE: $50,000 (uncapped)
ON-TARGET EARNINGS: $170,000 – $190,000

Then there are 3 things we need from you;

1. Please send your resume to Mark Krpan at

2. Ensure the subject line of your email reads I LOVE YOU MARY JANE – 15K91MTCHFBL

3. In a short email … tell Mark how your experience fits this role.

Posted On: Friday, November 15, 2019
Compensation: OTE: $170,000 – $190,000

Position Contact
Mark Krpan
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