As our Sr. Marketing Manager - Growth, you'll be owning and directly managing the development of multiple projects related to the paid digital marketing strategy. This role is ideal for someone who is comfortable with a little bit of chaos and ambiguity, and who loves building things from the ground up and scaling them to suit a rapidly expanding company! You’ll be Working with the VP of Marketing to develop and execute digital growth strategy (including SEO, SEM, PPC, Affiliates and Referrals, paid sponsorships, etc.) to drive qualified leads and customer acquisition Owning the development and evolution of the overarching paid acquisition strategy from end to end and continually optimizing it based on performance, KPI’s and shifting business objectives. Managing multiple platforms (GoogleAds, Microsoft Advertising, LinkedIn, Facebook, etc.) and channels (email, newsletter, sponsorships, etc.) to achieve revenue targets and goals. Understanding the target audience and buyer’s journey, and deploying multi-channel, paid media initiatives to effectively engage the buyer at all stages of the acquisition funnel Analyzing and reporting on the effectiveness of marketing campaigns, using metrics such as ROAS, CAC, LTV, ROI, etc. Working on a continuous and rigorous AB test strategy (ad copy, landing pages, etc) to constantly increase the outcome of our paid initiatives. What You’ll Bring To The Table 6+ years of relevant work experience directly owning paid media strategy and tactics with B2B marketplace models and products. (MUST) Extensive experience building, scaling and optimizing campaigns on channels such as GoogleAds, Bing, Facebook, LinkedIn, Twitter. Certifications preferred. Previous experience building an affiliate marketing program with the ability to identify, onboard, and maintain publishers and influencers. Experience with the affiliate marketing platform IMPACT is a big plus. Comfortable maintaining and being held accountable for the following KPI’s: Revenue, CAC, ROAS, and ROI metrics. Demonstrated ability to build and run paid media programs that achieved defined lead, purchase, and customer acquisition targets. Expert knowledge in paid search, remarketing, display networks, ABM platforms, paid social, affiliate/performance marketing platforms, and more Previous experience managing digital marketing budgets of $4mm+ annually. Previous experience building, developing and coaching high performing digital marketing teams Be a highly disciplined, self-motivated individual who can point to measurable success. Understands revenue attribution best practices in a B2B corporate consumer marketplace model. This role is ideal for someone who is comfortable with a little bit of chaos and ambiguity, who loves building things from the ground up and scaling them to suit a rapidly expanding company! You are someone with trusted intellectual horsepower that desires to contribute outside your primary areas of responsibility BA/BS degree or equivalent working experience.