Landscape Designer - La Crosse, WI

McFarlin Stanford - La Crosse, WI

Landscape Designer Dream Job!


The Landscape Designer is responsible for bringing a consistent flow of profitable design/build business to the company. Position designs and develops landscape designs and lighting systems based upon customer desires. Monitors installation and customer’s perception and attitudes towards the services provided. Identifies and communicates to production any specific customer preferences or requests for service and immediately works to provide solutions to any customer complaints. This position is full time.



  •  Design and sell residential/commercial landscape projects and lighting systems and sell to builders, developers, homeowners, and small business owners that meet or exceed sales goals

  •  Conduct interviews with customers to gather customer requirements and project preferences

  •  Conduct site inspections and assessments to determine soil type, slope, drainage, exposure, and existing structures, features, roads, and utilities that will affect project

  •  Prepares and presents proposals in complete and professional manner, according to company standards

  •  Ensures all estimates are prepared and approved as needed prior to presenting to customer

  •  Sell work within approved margin guidelines to achieve targeted job costs and profit margins

  •  Responds to all inquiries and requests for bid in a timely manner

  •  Maintains records and tracking of all proposals in progress and timely follow-ups to maximize sales opportunities. Aggressively pursues all proposals in progress

  •  Maintains a company-owned database of current customers, prospective customers and past customers to support the marketing and sales effort

  •  Monitor installation and work closely with production staff regarding scheduling, quality and customer service

  •  Maintain keen awareness and provide candid feedback on customer relationship and the customer’s perceptions of the product and service being provided, to maximize customer retention

  •  Communicate to appropriate parties any problem areas and work to find immediate resolution

  •  Anticipate customer needs with positive solutions in a timely manner, assists in the sales of change orders and extra contracted work

  •  Produce billing documentation, conducting customer walk-through, and collecting payments if necessary

  •  Prospect for new business, developing relationships with builders, developers, property managers and other. Plans and maintains adequate cold and warm calls/leads to cover market

  •  Represents company at various events, organizations and associations for the purpose of building relationships that lead to new business. Acts in capacity of company representative and develops community ties to enhance public image and brand of the company. Maintains positive relations with other companies in the industry and related industries

  •  Participates in various industry associations to increase knowledge of marketplace, sales opportunities, the competition, selling techniques and best practices. Stay abreast of design trends and continue to increase technical knowledge within industry

  •  Provide feedback to appropriate parties regarding, pricing, competition and other market observations. Exploits changing market opportunities and responds to competitor strategies

  •  Provides feedback to the Marketing Department and offers recommendations regarding marketing strategies, materials and opportunities

  •  Is aware of billing and collection status on all projects/customer. Advises on credits or collections and works with production, customer to get any collection issues resolved for work sold

  •  Proficient in or able to learn LMN; CRM, scheduling and estimating software

  •  Duties, responsibilities and activities subject to change at any time with or without notice to accommodate seasonal and peak business demands

  •  Meet or exceed sales objectives and targeted goals

  •  To respond in a timely manner to all inquiries and proposal requests

  •  To prepare and present approved proposals in a complete and professional manner

  •  Effective communication with production departments and project managers contract specifications, customer preferences to ensure customer satisfaction with services delivered

  •  To bring a consistent flow of profitable new business to the Company, in accordance with sales and marketing plans

  •  To maintain complete customer and market awareness. Know where opportunity exists for improved customer service to current and prospective customer and opportunities for additional market penetration

  •  To assist with overall sales and marketing initiatives for Company

  •  To maintain preferred vendor status with desired customers

  •  To develop repeat and/or referral business from customers

  •  To manage personal effectiveness (competency, trust, communication, etc) to maximize sales opportunities and development of customer relationships.


  •  Bachelor’s Degree in Landscape Design or Landscape Architecture and/or 3-5 years design experience

  •  Knowledge of computer applications and customer relationship management (CRM) software

  •  Posses a valid driver’s license and must be insurable on company’s insurance policy

  •  Pass a pre-employment and ongoing random drug tests


Posted On: Tuesday, February 23, 2021

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