The Marketing Technology & Operations team is at the epicenter of enabling amazing experiences and plays an awesome in enabling world-class marketing technologies, including our own, to help achieve marketing business goals.
About The Role
This position will be supporting the Enterprise Marketing Automation initiatives with the following responsibilities (but is not limited to):
Assist in the design, development and execution of marketing technology roadmap to enable best in class digital marketing capabilities.
Build and support a comprehensive roadmap of capabilities, sell the vision/plan to the respective stakeholders and execute flawlessly. Conduct periodic prioritization meeting with stakeholders to ensure alignment with core goals.
Help manage the enterprise marketing lifecycle using tools, data, insights enabling campaign managers to run successful marketing campaigns.
Help explore innovative ideas/solutions developed internally and externally to supplement the marketing capabilities that gets us ahead in the game.
Be an active, visible and vocal spokesperson for the enterprise marketing team and its contributions to the senior leadership.
Develop strong relations and close partnership with Enterprise Marketing, Sales Operations, IT teams to deliver seamless customer experience.
Act as a key advisor to executive management in influencing the strategic direction of the business. Contribute to the overall strategic growth of the organization.
6-10+ years of direct experience in sales/marketing enablement and marketing automation. Past experience must include practical, hands-on experience in marketing/sales automation.
Mastery knowledge of Marketing fundamentals, lifecycle, marketing mix and knowledge management. Proficiency in marketing practices, tactics and tools, specifically in demand generation.
Prior experience with Salesforce.com and marketing automation platforms desired
Familiarity with and experience implementing Adobe Marketing Cloud products is huge plus
Prior experience in analytics/insights enablement, big data, data driven nurture a plus
Excellent interpersonal skills; ability to build, manage and influence direct reports and virtual teams. Excellent negotiating and change management skills. Excellent influencing, consensus-building and conflict resolution skills
Ability to interface effectively with senior executive management and demonstrate functional disciplines/knowledge
Excellent operations skills with financial/business acumen and strategic mindset.
Driver – Take charge. Get things done. Crush the red tape.
Thought leader - Look around the corner, incubate innovations and apply external innovations to solve problems.
Executive – Command an executive presence. Interact fluently with senior executives.
Influence – Work closely with internal and external partners and leverage relationships to get things done through others. Be regarded as a trusted partner by the key stakeholders in GMO (Marketing) and WWFO (Field/Sales)
Coach - Help the team grow and transcend beyond the day to day operations to truly transform the marketing operations
Ambassador – Be an ambassador and an active spokesperson for the team to the stakeholders and leaders.
Interact fluently with engineers, marketers and business leaders in their respective lingo.
Ideal candidate is someone who has both technology and business degrees from reputed schools.
MBA from a reputed business school is highly desirable.