At MTech Systems, our company mission is to increase yield in protein production to help feed the growing world population without compromising animal welfare or damaging the planet. We aim to create software that delivers real-time data to the entire supply chain that allows producers to get better insight into what is happening on their farms and what they can do to responsibly improve production.

MTech Systems is a prominent provider of tools for managing performance in Live Animal Protein Production. For over 30 years, MTech Systems has provided cutting-edge enterprise data solutions for all aspects of the live poultry operations cycle. We provide our customers with solutions in Business Intelligence, Live Production Accounting, Production Planning, and Remote Data Management—all through an integrated system. Our applications can currently be found running businesses on six continents in over 50 countries. MTech has built an international reputation for equipping our customers with the power to utilize comprehensive data to maximize profitability.

With over 200 employees globally, MTech Systems currently has main offices in Mexico, United States, and Brazil, with additional resources in key markets around the world. MTech Systems USA’s headquarters is based in Atlanta, Georgia and has approximately 90 team members in a casual, collaborative environment. Our work culture here is based on a commitment to helping our clients feed the world, resulting in a flexible and rewarding atmosphere. We are committed to maintaining a work culture that enhances collaboration, provides robust development tools, offers training programs, and allows for direct access to senior and executive management.

Job Summary

We are seeking a dynamic and results-driven Marketing Director to lead the development and execution of strategic marketing initiatives that support the Business Line’s commercial objectives. This role combines strategic product positioning, compelling content creation, and close cross-functional collaboration with Sales, Product, and Customer Success teams to drive awareness, engagement, and growth.

Responsibilities and Duties

• Develop and own the annual marketing plan in alignment with Business Line sales goals and overall brand strategy.
• Serve as the product marketing lead—translating product and solution features into value-driven messaging for target personas.
• Define and continuously refine buyer personas and customer journey maps to ensure tailored and effective marketing efforts.
• Collaborate with Product Management and Sales to develop go-to-market strategies, including product launches and campaigns.
• Drive creation of marketing content and assets, such as use cases, sales presentations, videos, keynote decks, solution briefs, and customer webinars.
• Webinars and customer-facing materials
• Partner with Customer Success teams to develop customer stories, testimonials, and case studies for use in marketing and sales.
• Plan and execute targeted campaigns and events to generate demand and enhance brand positioning.
• Ensure the availability of high-quality sales enablement materials and support commercial teams with pitch content and collateral.
• Collaborate with Digital/Web teams to ensure campaigns are digitally optimized (SEO, social media, analytics).
• Coordinate with Marketing Operations to track performance metrics and continuously optimize activities.

Education and Experience

• Minimum of 6 years of experience in B2B product or solution marketing, ideally within the tech, software, or industrial sectors.
• Proven ability to translate technical details into compelling, value-based messaging.
• Skilled in cross-functional collaboration, particularly with product, sales, and customer success teams.
• Strong background in content creation, storytelling, and executing integrated campaigns.
• Comfortable in a matrixed, fast-paced environment.
• Highly organized, commercially minded, and hands-on with a proactive approach.

EEO Statement

Integrated into our shared values is MTech’s commitment to diversity and equal employment opportunity. All qualified applicants will receive consideration for employment without regard to sex, age, race, color, creed, religion, national origin, disability, sexual orientation, gender identity, veteran status, military service, genetic information, or any other characteristic or conduct protected by law. MTech aims to maintain a global inclusive workplace where every person is regarded fairly, appreciated for their uniqueness, advanced according to their accomplishments, and encouraged to fulfill their highest potential. We believe in understanding and respecting differences among all people. Every individual at MTech has an ongoing responsibility to respect and support a globally diverse environment.

Posted On: Wednesday, June 25, 2025