Senior PPC / Search Engine Marketer

NeoHire South - Santa Monica, CA

Job description

Our client is searching for an experienced, Search Engine Marketing / PPC Manager to join our team to help market our products. The successful candidate must demonstrate a proven track record of managing Google Adwords, Google Display Network (GDN), Facebook Advertising, and direct media buys focused on CPS and ROI. The role requires a savvy marketer who can take new product ideas from conception to fruition and scale with potentially unlimited ad budgets. Our best campaigns can scale to seven figures per month, so you must have experience with, or at least interest in, managing large ad budgets. The role requires an expert individual who can research, set up, and launch new display campaigns and channels. The candidate must be able to manage multiple projects in a fast-paced and dynamic environment. Candidates must be creative, display "out of the box" thinking, and value having a direct impact on the success of the company.

WHAT YOU WILL BE DOING

Manage, analyze, optimize and grow existing Google Display, AdWords, and Facebook advertising campaigns

Set up new Adroll, Google Display, AdWords, Facebook advertising and retargeting campaigns

Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on these findings

Optimize campaigns by testing new targeting, placements, and other implementations

Work with designers to optimize and test new ad creative and landing pages

Market research and brainstorm new product and marketing ideas

Recommend, launch, and scale new ad networks, RTB platforms & direct media placements DESIRED QUALIFICATIONS

3+ years of experience acquiring users through Youtube, Adwords, Google Display, Facebook, Adroll and other performance-based ad network.

Direct response online/digital media acquisition experience

Experience managing multi-million dollar media buy campaigns

Expertise in RTB working with DSPs, ad exchanges, ad servers and creative formats

Experience in generating ideas for optimizing and testing display ad creative

Strong creative skills, come up with ad concepts and work with designers to bring them to life

Strong communication, oral and written skills

Copywriting skills

Exceptional problem solving, analytical and strategic thinking skills

Intrinsically motivated to achieve company and personal goals

Thrives in a fast-paced industry and evolving work environment

Experience in the industry is a plus (desktop application download space)

Knowledge of website conversion metrics, including CPM, CTR, CPC, CPL, CPA, CPI

Bachelor's degree (preferably in business, marketing, statistics, math or a related field)



Posted On: Thursday, May 11, 2017



Apply to this job
or