Marketing Specialist

Northwood Advisors - City Of Industry, CA

Marketing Specialist
City of Industry

American Tubs (https://www.americantubs.com) is the top walk-in tub manufacturer and provider in the country, creating luxurious, safe, and functional walk-in bathtubs that enhance and improve quality of life. American Tubs’ walk-in bathtubs offer industry-leading safety, accessibility, and comfort so their customers can experience secure and satisfying bathing that will last a lifetime. American Tubs seeks to restore a sense of dignity and freedom to the elderly, disabled, and those with mobility issues. We change people’s lives every day with every tub.

American Tubs is transforming from a wholesale to a retail business model. This position is at the forefront of that transformation. It is an exciting time, and as the first marketing hire, you would play a significant role in building the company and the culture, doing what you love while making a positive impact (and being rewarded for your efforts). And as the company grows and transforms, you will have the opportunity to build a marketing team and grow your career along with it.

The Marketing Specialist will be responsible for developing and executing comprehensive lead generation campaigns, including digital, social and traditional marketing that deliver a consistent pipeline of high-quality leads. The ideal candidate will be a very hands-on self-starter, jumping in and thriving on building the marketing infrastructure and pipeline of leads. They will also work closely with the American Tubs’ sales team to deliver on established goals and manage outside vendors. Position reports directly to the Vice President, Retail Sales.

Activities and Responsibilities:

  • Develop a marketing plan and calendar to drive a consistent pipeline of leads to sales
  • Plans, executes, monitors and optimizes digital and traditional advertising campaigns
  • Nurture and grow Yelp and Google listings to maintain a positive presence to generate leads
  • Maintain a positive presence on sites like BBB, Diamond Certified etc.
  • Identify, track, and share progress on number and quality of leads generated
  • Build and/or manage relationships with marketing agencies and vendors/partners
  • Work with sales, call center and operations to deliver on company objectives

Qualifications:

  • Bachelor’s degree in Marketing/related or equivalent training and/or experience
  • 3+ years marketing experience, specifically in demand / lead generation and direct response campaigns
  • Demonstrated results in driving leads via digital and traditional channels
  • Experience with social media and online advertising, along with content marketing and automation
  • Hands-on self-starter: creative and resourceful + execution-focused to drive results
  • Excellent interpersonal and communication (written and verbal) skills; natural collaborator
  • Proficient in Microsoft Office, including Word and Excel; Familiarity with web design a big plus


American Tubs seeks diversity among our staff and is an Equal Opportunity Employer.

 





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