The COO’s primary role is to drive the Company’s day-to-day operations and achieve revenue and EBITDA goals.
Significant growth opportunities exist for Forces of Nature due to:
Reporting to the CEO, the COO is the most senior operating executive for the Company and provides strategic support while driving execution of plans/managing all operations. This includes, but not limited to: Sales & Marketing, Operations, Manufacturing, Finance & Accounting and other appropriate functions. The COO will lead the Company to:
The COO will also perform the following:
Refine the Growth Strategy
The COO will assess and quickly understand the Company’s market, market position, and competitive landscape and growth prospects. S/he will identify competitive advantages, weaknesses, opportunities and threats and then adroitly craft and implement appropriate growth strategies to profitably drive growth. The COO will work with the CEO to identify optimal sales channels, market niches and positioning strategies and roll out effective sales and marketing programs to best position the product to face off in the market profitably; determine optimal promotion programs for the Company and how to best leverage the Company’s resources; initiate strategies to maximize the power, sales, profitability, identity, and loyalty of the Brand.
Instill a Winning Corporate Culture
The COO will instill confidence amongst the Forces of Nature Team and establish a “take the hill” mentality. Functional leaders will feel empowered to initiate action while being cognizant of the impact their actions will have on other departments and the Company overall. Integrity and team trust will be absolutes in FON’s culture and position.
Maximize the talent of the team. Inspire the team to exceed any predetermined boundaries of their capabilities or responsibilities. The COO will establish a cohesive environment such that the team members and all co-workers will have confidence in each other to perform their tasks at optimal capacity. In turn, the employees will trust and bond with management so that they collectively will run the company in the most efficient, productive and profitable manner possible. The COO will lead by example and engender a motivated, enthusiastic and committed team. Monitor financials.
Execute on the Strategy
As a result of successful accomplishment of the priorities above, the COO will provide his management team and employees with the tools and platform to succeed. The COO will be the point person amongst his/her direct reports to keep them focused on their departmental and corporate priorities to assure effective and successful execution.
Deliver the Results
The COO will lead and manage the growth of the Company to continually achieve its short term and long term financial and revenue goals.
Weekly reports/updates, and a daily dashboard, will be provided to the CEO via email and/or phone/video call. Monthly ecommerce reports will be provided to the CEO. Retail sales reports for the sales team to be provided. Monthly P&L and financial data, and other reports, to be provided as needed.