JOB TITLE: VICE PRESIDENT OF MARKETING
REPORTS TO: Debbie Wei Mullin, Founder & CEO
SUPERVISORY RESPONSIBILITY: Leading, mentoring and growing a team of 3+ (Graphic Designer, Digital Marketing Director, Marketing Manager) as well as managing external agencies
COMPENSATION: Competitive base salary + performance-based bonus, health insurance & equity
ABOUT THE OPPORTUNITY
Copper Cow Coffee (CCC) is a quality-obsessed, eco-friendly Vietnamese coffee company and proud to be part of the 2% (and growing) of women-owned companies with venture funding. Our rapidly-growing company has a people first culture with emphasis on diversity and inclusion through our hiring and open communication.
Our office is based in Los Angeles though we are currently operating 100% remote and aiming for a hybrid work model. We stay connected through regular stand-up meetings via video conferencing, channel-based messaging, and email.
As our ninth employee, you will become a loyal partner in the next stage of Copper Cow Coffee’s growth as our VP of Marketing! We are hiring a dependable digital marketing leader who is analytically minded, metrics driven, and ideally, obsessed with coffee! Especially if you’ve been a part of a startup culture in CPG and have a proven record of driving growth, we would invite you to consider joining our team.
As VP of Marketing you will oversee the coordination of tactics and strategy of digital marketing operations for Copper Cow Coffee -- including our e-commerce site (Shopify), paid social (Facebook, Instagram, Google Ads), email (Klayvio), SEO, Amazon, affiliate, and brand ambassador channels.
This key role will have a special focus in driving efforts to scale our quickly growing subscription Coffee Club service. A working knowledge of web design and development is required to oversee and support activities as need, though the work will be performed by additional staff and consultants.
Specific responsibilities include: