Director of Sales

Orchid Holistic Search - Remote


Company & Opportunity

Hydros is a San Francisco based start-up in the hydration/filtration space.The company is poised for success; well-funded and has a high-profile BOD comprised of industry experts.Just launching after a 4 year R&D process, Hydros will disrupt a stagnant category with innovative product range, sleek design and optimal margins.The Director of Sales is responsible for leading effective execution of strategic growth plans for opening 1000+ doors in the Natural Channel over the first year; crafting the story which will lead to expansion into national big-box retailers in years 2-3.



Essential Duties and Responsibilities

  • Builds, maintains, and manages high performance broker team.
  • Provides leadership to broker team through effective and clear objective setting, inspiration, delegation, and communication.
  • Held accountable to measurable performance objectives for meeting sales goals, ACV, promotional and merchandising execution. Uses data and reporting to clearly express what success looks like at all levels.
  • Serves as the leadership face and voice of Hydros with independent retailers as well as national and regional chains. This includes in-person visits, calls to address any concerns, email communications to address national field opportunities or issues.
  • Negotiates contracts, developing personal relationships with important field accounts and ensuring a “top to top” connection.
  • Identifies and targets accounts for market penetration and develops strategic approach. Develops targets for new customer acquisition in field, focusing on new co-op and independent stores.
  • Creates and optimizes sales programs to drive incremental revenue and profitability.
  • Conducts quarterly reviews of sales activity effectiveness.
  • Assumes responsibility for the implementation of effective promotion strategies, including post-promo analysis to make adjustments to future plans.





Education and/or Experience:

  • Successful track record leading sales within a high-growth environment that meets or exceeds sales targets on a year-over-year basis.
  • 5-10 years minimum experience selling natural food/beverage/housewares in the following channels:
    • Natural & Specialty Grocery, required
    • Houseware retailers, Sporting Goods & Outdoors, preferred
    • Mass/Bigbox (Target, Costo), preferred
  • Start-up experience of interest


Skills and Attributes:

  • Relentlessly focused on development of new business & execution of plan
  • Collaborative, open, flexible
  • Entrepreneurial spirit, requiring little direction
  • Strong verbal and written communication skills
  • Strong knowledge of Natural & Organic Brands, products, customers, brokers and direct distribution channels, pricing, and promotion strategies
  • Strong organization and attention to detail, with the ability to effectively implement process.
  • Road warrior
  • Ability to write, read and comprehend complex sales reports and analytics
  • Ability to effectively and articulately present information to customers, Hydros team and board of directors
  • Skilled in negotiation tactics
  • Proficient in interpreting and applying complex sales data



Work Environment

This is a remote position where hazards and noise level are at the employee’s control. Position requires travel ~ 80% to customers and trade show events as required

Posted On: Thursday, October 25, 2018

Position Contact
Angela Marturano
(313) 449-1340
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